June 7, 2025 — There are many reasons to include accessibility in modern websites right from the start. A website, that everyone can access, enhances the user experience for all visitors – and for many sites this is actually a legal requirement.

In this talk, I will explain first-hand how we implement accessibility at our company “required” in our daily work. I will show techniques, tips and small touches that can have a large impact. Together, we will overcome the hesitation surrounding a topic that might seem like an overwhelming hurdle. And we will see how accessibility actually creates opportunities to build better websites for everyone.

Our example will be the new website for Pro Helvetia, the Swiss Arts Council, that we launched in 2024. I will also be presenting “Zugang für alle” (Access for all), an initiative that campaigns for accessibility in the digital space, which supported us with this project.

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June 7, 2025 — In this session, Google Search will debunk some common myths about appearing in Google Search and provide real, actionable guidance useful for anyone to consider. Got questions? There will be time for open Q&A, as well.

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June 7, 2025 — AI is everywhere, and Web AI usage in JavaScript on the front end is growing exponentially – but where is it going and how will this change websites of the future? In this talk see how you can use the latest generative AI models from Google that run entirely client side on the front end (no cloud) to perform agentic behaviors to get common tasks done faster than ever before on any website giving you an edge over your competition.

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June 7, 2025 — I’ve had my share of difficult boyfriends, but none drove me to the brink of madness just as much as Google. Until I had an epiphany, and stopped trying to please a fickle algorithm to focus on something utterly revolutionary instead: fulfilling the needs of our readers. When you shift your mindset to producing high quality content, your audience uses it. Your commercial partners start to convert better. And your rankings and traffic naturally improve.

In this session, I will share the complex editorial and SEO strategies that I learned the hard way. They require insight on your audience, a well-defined business model, a lot of research, a variety of tools, and last but not least, some skillful writing. Hopefully, after hearing me ramble for 30 minutes, you’ll have a better idea how to publish great content that succeeds with your readers, your partners, and the Gods of Google.

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June 7, 2025 — From avoiding Googlebot to noindexing the homepage – it’s about to get technical. I’ll rate the top SEO mistakes I’ve seen on WordPress and show you (if applicable) how to check for those. This talk is designed to increase WordPress developer’s appreciation for SEO and make everybody’s lives a bit easier.

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June 7, 2025 — If more people read the docs, articles and blog posts that support your WordPress products, and read them all the way through, could you focus more on building and less on support? Or, put another way, how many of your support tickets come from people who missed a big point in your documentation, or maybe didn’t read past the first paragraph? (I’ve seen the blood and sweat—and money—you pour into those.)

Well, what if I told you there are five or six easy tweaks you can make to those documents, as well as your dev notes and blog posts, that will get more of your users to start reading them in the first place, and keep reading them all the way to the end? What if I told you those tweaks might make the writing more fun—and faster? (We use them on the Developer Blog) And what if, when people started reading all the things, your support efforts focused on finding REAL bugs? And your company, whether it’s just you or 100 people, had more energy to focus on building cool new stuff? Tell you what: come have some fun and find out.

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June 7, 2025 — For a long time, the footer was a forgotten space in web design, just a simple drawer of links and boring legal texts… but lately, the footers have evolved and now play a key role in user experience, retention and conversion. The idea of this talk is to explore how their role has changed and how design footers that not only inform. We will see new trends of footers design, examples, layouts.. a quick dose of inspiration to open the eyes and get new ideas.

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June 7, 2025 — In this talk, we’ll explore the full spectrum of WaaS models, from traditional agency offerings to large-scale implementations for franchises and enterprises. You’ll learn how standardization, automation, and streamlined processes can unlock new revenue streams, reduce operational complexity, and dramatically lower per-unit costs. Whether you’re an agency owner looking to scale or a digital strategist exploring new business models, this session will provide practical insights into building a WaaS that drives efficiency and profitability.

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June 7, 2025 — You think you’ve made the perfect app, but take it overseas and watch things fall apart! In this talk we delve into the frequent mistakes developers make when adapting their sites or apps for an international audience. From hilarious translation blunders to unintentionally offending your users, the path to global success is riddled with challenges. But this isn’t just for the tech-minded! Even if you’ve never written a line of code, we’ll uncover fascinating linguistic and cultural tidbits that shed light on our wonderfully diverse world. So, whether you’re a coding pro or just curious about global quirks, come discover the do’s and don’ts of going global!

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June 7, 2025 — Creating multilingual websites with WordPress is a rewarding challenge for developers. In this session, we’ll delve into the functions, tools, and techniques that enable seamless multilingual experiences in WordPress. From mastering WordPress’s built-in internationalization (i18n) and localization (l10n) features to effectively leveraging multisite, plugins, and custom solutions, this talk will provide practical insights to streamline your development workflow.

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