June 7, 2025 — Running a WordPress agency isn’t always smooth sailing. Over the years, I’ve witnessed (and experienced) some epic f*ckups – projects that never seemed to end, plugins that weren’t as flexible as promised, clients who turned into nightmares, and developers who had enough and walked away. But here’s the good news: every f*ckup is a lesson in disguise. In this lightning talk, I’ll share three real-world agency mistakes – from bad project scoping and rushed development decisions to missed communication opportunities – and the hard-earned lessons they taught me. This isn’t about pointing fingers or sharing horror stories; it’s about laughing, learning, and maybe even recognizing a situation you’ve been in yourself.

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June 7, 2025 — In this talk, I will also share insights into how our support-driven approach strengthens our product development, enhances customer relationships, and contributes to team loyalty and long-term company growth. Additionally, I will discuss the structure of our support team and how it plays a crucial role in Crocoblock’s success.

I am currently the CEO of Crocoblock, but my journey started 11 years ago as a support specialist. From the very beginning, we have placed customer support at the core of our product development, and this approach has been a key factor in our success.

Our support system is structured differently from many other companies. Half of our team is dedicated to support, and we provide multiple channels for assistance, including free Zoom calls, live chats, and a ticket system.

Our Facebook community has grown to over 30,000 members. We actively hire and train support specialists, helping them develop their skills while working directly with customers. Over time, many of them transition into other roles within the company.

Today, former support team members hold positions such as developers, community managers, QA specialists, copywriters, social media managers, product managers, project managers, and even video creators.

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June 7, 2025 — During this session we are going to focus on how Tech Leaders can save approx. 17 hours per week by transforming their communication algorithms. We will dive into the Process Communication Model (PCM) structures that give us ready-to-use structures, tailored for both typical and high-stress environments. The session will be based on case study so you’ll get a real-life Tech example that will show you how to implement this to your work and life. Let’s make a real impact on strategic communication to reduce conflicts and misunderstandings, so we get our time back. To focus on delivering work that really matter, instead of wasting in on people drama.

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June 7, 2025 — A 17-year-old young woman who is just gaining her first experience with WordPress and a 40-year-old veteran with over 15 years of experience with WordPress discuss their different perspectives and present the results of their conversations at the lecture. They ask themselves questions such as: “What made you want to start using WordPress?”, “What resources or learning methods did you use to familiarise yourself with WordPress?”, and “What new features or trends would you like to see in WordPress?”. The results of these discussions are presented in a compact format and shed light on the different perspectives of the two people. The presentation of the results of the discussions between the two generations will be followed by an interactive session with the audience.

Want to share your experience? The speakers kindly ask you to participate in their survey before the talk so that they can gather thoughts from the community.

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June 7, 2025 — WordPress has enabled positive societal transformation since inception, especially in the most resource-constrained environments. In Bulgaria, a country rich in spirit and history but facing economic and social challenges, social entrepreneurs are transforming communities with creativity and resilience. WordPress plays a pivotal role in this movement, empowering changemakers to amplify their impact.

This talk explores how organisations like Teenovator, Teach for Bulgaria, the Bulgarian Fund for Women, and Anti Coruption Fund leverage the Open Source power of WordPress to drive volunteerism, lead teenage entrepreneurship educational initiatives, and champion independent journalism. These initiatives are proof that technology can be a force for good, breaking down barriers for individuals and communities to innovate and collaborate.

In this talk Petya Raykovska, a volunteer and a volunteer wrangler in both the WordPress community and her local communities, will share the inspiring stories of Bulgarian changemakers, their causes, and how WordPress has become the backbone of their efforts.

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June 7, 2025 — Pulling from experiences in how our open-source work impacts global resilience, this keynote’s goal is to reinvigorate our community’s sense of purpose and unity — inspiring contributors to see their work as part of something far greater than ourselves. It will draw from my own personal experiences at Ukraine’s frontlines, and the broader world, how open-source saves lives and is a digital human right. The talk culminates in a forward-looking vision that will leave attendees with renewed energy and clarity about WordPress’s vital role in maintaining an open web for those who need it most.

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May 31, 2025 — In this inspiring session, Ganga Kafle shares why contributing to the WordPress community is more important than ever. From core development and testing to translations, documentation, support, and organizing meetups or WordCamps — there’s a place for everyone.

Ganga discusses the various ways individuals, regardless of their background or skill level, can get involved and make a real impact. He highlights personal stories, contribution pathways, and the broader benefits of being part of an open-source ecosystem.

Whether you’re new to WordPress or a long-time user looking to give back, this talk offers practical advice, motivation, and resources to help you start your journey as a contributor.

May 23, 2025

May 21, 2025 — Marketing campaigns bring visitors to your site, but what happens next? Many businesses invest heavily in ads and content, only to lose potential customers due to slow load times, confusing navigation, or poor mobile experiences. In this session, we’ll explore how to transform your WordPress site into a conversion powerhouse—where marketing meets seamless user experience. Some of the topics we will cover are: The Marketing & UX: Why traffic alone isn’t enough and how UX impacts conversions. Psychology of Conversions: How design, CTAs, and trust signals influence user behavior. WordPress Optimization: Essential speed, SEO, and performance tweaks to maximize ROI. A/B Testing & Personalization: Using data to refine landing pages, checkout flows, and lead-generation forms. Real-world examples: a few real-world examples of brands that improved conversions with simple but effective UX and performance optimizations.

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May 19, 2025 — In this talk, I will talk about all the features and improvements to WooCommerce’s Checkout block and how they compare to the shortcode one, going over 4 years of shipping. This includes design and conversion comparison, shipping features, and upcoming planned features.

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