June 6, 2026 — Understand your client’s Business Model Canvas (BMC) to deliver impactful value and solve their core problems. This session introduces the BMC as a ‘translation layer,’ helping developers shift from building features to engineering business value. Learn how to uncover hidden client needs and communicate the value of WordPress solutions.

June 6, 2026 — Learn how to break down complex work into clear, workable steps through a hands on, playful workshop. Using simple activities that reveal how processes really form, you’ll discover practical ways to build systems that support your agency, plugin, or freelance projects. You’ll leave with a repeatable method you can use anytime you need clarity, alignment, or a fresh way to plan your work.

June 6, 2026 — Search is no longer a single discipline. As AI-generated answers reshape how people find information online, SEO practitioners are being asked a new question: are you optimising for search engines, or for the models that are increasingly answering in their place? This panel brings together practitioners and strategists to tackle the defining tension in digital visibility right now: The shift from SEO to GEO (Is it really a thing?), and what that means for WordPress builders, content creators, and business owners who depend on organic traffic.

June 6, 2026 — AI Search isn’t just SEO’s problem anymore , it’s everyone’s. From content teams to developers, PPC to partnerships, the shift to AI-native discovery affects your entire business. This session is your wake-up call: why you’re probably already behind, what’s changed, and the quick wins you can implement now to catch up.

June 6, 2026 — Is your website “invisible” to 23% of your potential customers and the world’s leading AI bots? Search engines no longer just look for keywords; they measure User Experience. In this talk, we’ll dive into the data proving that accessible WordPress sites rank higher and reach further. We’ll explore how designing for the disability community, including the 1 in 7 people who are neurodivergent, creates a “Clarity Dividend” that makes your site easier for Google to rank and for AI agents to recommend. Leave with a practical roadmap to turn accessibility into your most effective, future-proof SEO strategy while honoring every user’s right to digital independence.

June 6, 2026 — Many people in the WordPress community want to contribute, but don’t know where to start, don’t feel confident enough, or simply don’t have the time. As an agency, we faced the same challenges. Client work was always prioritised, and contribution often felt like something you do *after hours* — or not at all. At the same time, our daily work is built on WordPress as an open-source project. We benefit from it every day, and with that comes a responsibility to give something back. Five for the Future gave us a clear framework to turn that intention into action. In this talk, I will share how we changed that mindset by making contribution a **shared team experience**. Through internal Contributor Days and our Five for the Future commitment, we created a safe space for learning, trying, failing, and growing together.

June 6, 2026 — Open source is democratic infrastructure: built in public, improved by many, and trusted because it is transparent. But infrastructure does not maintain itself. In this talk, Marcel Bootsman shares a practical playbook for how companies and individuals can support open source without taking control, reduce burnout risk, and turn good intentions into sustainable contribution.

June 6, 2026 — In the WordPress ecosystem, we are often forced to choose between supporting the “lowest common denominator” of hosting and implementing modern security. But in 2026, writing legacy PHP 7 code isn’t just a bad habit, it’s an active invitation for automated exploitation. It’s time to stop playing “whack-a-mole” with sanitization and start building products that are secure by design. This talk isn’t just another slide deck on security tips, through comparisons of a Vulnerability Lab plugin, you will see how common exploits like authentication bypass and Server Side Request Forgery succeed on legacy code, only to be neutralized by the native shields of the latest PHP. You will learn how to leverage the modern PHP patterns to ensure your plugins are resilient to a wide range of exploits.

June 6, 2026 — From server crash to enterprise scale a live-fire DevOps exercise. We’ll stress-test a WP stack on a $12 VPS, visualizing bottlenecks in Grafana before implementing a hybrid-static leap. GitHub repo included!

June 6, 2026 — In 2026, video accounts for 82.5% of global internet traffic. So where does that leave written content? This talk discusses the rapid rise of video, how user search behaviour is evolving, and why written content continues to stay relevant. It also offers practical guidance on how modern marketers, writers, and businesses can adapt to stay ahead in a video-first world.