May 10, 2019 — The ability to customize with ease is one of WordPress’ best features. But customization often impacts performance. Add too many bells and whistles and you may end up with a site that’s sluggish and painful to use.

Decoupling, or using WordPress on the backend only, is an effective if somewhat drastic way to improve site performance. In this session we’ll learn a limited version of decoupling WordPress: a headless home page. Decoupling the home page gives you a functional, fast home page that displays WordPress content without invoking WordPress (and without the load time!). We’ll cover different approaches to serving WordPress content outside WordPress, how to seamlessly integrate a headless home page into the rest of the site, and challenges to look out for.

May 10, 2019 — Come hear how a small community of small businesses joined forces to combat the big box stores with their own eCommerce Marketplace shop. You’ll hear how they handle aspects like shipping, orders, inventory, all while running their own retail store fronts.

May 10, 2019 — Best way to be ADA compliant, or to show a level of compliance? Do it from the start. If you’re trying to be compliant after the fact, you could be in for a world of hurt.

In this discussion, we’ll go through a framework, active development, and how many things you could easily be doing during workflow from the start to make your website more accessible!

This doesn’t have to be hard! We are an open-source community, so let’s get everyone up to speed on how we can make our sites even more accessible.

May 10, 2019 — The first phase of the Gutenberg project is complete and the new block-based editor was released in WordPress 5.0. So what happens next?

I’ll go over where we are now, some of the concepts and ideas that have been proposed and are actively being worked on for Gutenberg phase 2, and ruminate on what these big and exciting changes might mean for the future of WordPress.

May 10, 2019 — The white screen of death! You were simply uploading content, updating a WordPress plugin, or clicking on this neat thing to see what it does and then your screen goes blank. You cannot login to your website. You can’t even see your WP login screen anymore. HELP!

In this session, you’ll learn how to break your WordPress site by:
* Updating to the latest version of WordPress
* Updating your plugins
* Adding new plugins
* Adding 301 redirects
* And much more

Most importantly, you’ll learn how these seemingly innocuous updates that should be easy to make on your website can break your WordPress site if not done properly.

May 10, 2019 — At Mediavine we created a custom class to make interfacing with WPDB much simpler and easier to manage, paired with our middleware utilities our plugins behave more like an MVC than a traditional WordPress plugin. Add modern APIs and data storage to your next project

May 9, 2019 — Gutenberg is here! If you’re a plugin developer, you’ve maybe already taken steps to ensure that your plugin is ready. And if you’ve done so, you know how much a step forward the new block-based editor is.

Unfortunately, with over 1 million installs, the Classic Editor is going to be a reality that you’ll have to deal with for a long time to come. Fragmentation between user bases is a difficult problem to solve, because it can mean maintaining two entirely separate user interfaces for different editors. Choosing to support one editor or another limits the potential reach of whatever awesome thing you’re building, while choosing to support both can lead to serious headaches.

Thankfully, with a few abstractions, it can be possible to build React applications that can just as easily target Gutenberg or TinyMCE, or another context altogether. This talk will provide a basic outline for building interfaces that can handle different contexts with maximum reuse.

May 9, 2019 — Creating an online brand community through your WordPress Website is an excellent way to increases customer retention and removes the complete dependency on add and promotions to drive sales. Let’s discuss why and how to grow your online community.

May 9, 2019 — Veel bedrijven gebruiken de buyer persona voor het ontwikkelen van een optimale marketing strategie. Voor veel grote bedrijven werkt dit prima, maar voor andere (kleine tot middelgrote) bedrijven eigenlijk helemaal niet. Tijdens mijn presentatie vertel ik je graag waarom ik nooit buyer persona’s maak en wat ik dan wel doe om de optimale klant beter te begrijpen.

Geen gedetailleerde profielen, maar 5 dingen die je helpen om potentiële klanten sneller te overtuigen, het bereik van je bedrijf te vergroten en waardevolle content te creëren voor je doelgroep. Natuurlijk deel ik ook hoe je deze cruciale informatie dan verzamelt. Dat wil je niet missen, toch?

Presentation Slides »

May 9, 2019 — In this talk for freelancers and small business owners, I’ll talk about how committing to regular, tiny changes in your business can lead to big rewards and improvements over time. For the past year, an accountability partner and I have been completing weekly challenges for our small businesses – and we’re both surprised at how big a difference these little habits and changes have made to our businesses and our lives – we both feel better, more in control, smarter, stronger, and just more generally amazing. In this talk, I’ll share our approach, how we come up with the challenges, and invite folks to join us!