April 30, 2025 — Hari Shanker Isotta Peira February 22, 2025 10:00 AM Meeting Room 1 – Rizal (Room 1) Over 43% of the web runs on WordPress, yet there is no clear, transparent way to track contributions or identify areas needing the most help. Hari Shanker and Isotta Peira are full-time sponsored WordPress Contributors and Community Program Managers, have been acutely aware of this problem. They have been working on a host of community programs and have also been focusing on improving the contributor experience of WordPress. For a while, they have been thinking about the best way to guide WordPress contributors to projects that need help and how to make an impact with the help of clear data. Through this session, Isotta and Hari plan to advocate for a WordPress contribution dashboard that will solve these problems. Both Hari and Isotta experience the frustration of not having a transparent system to visualize contributions and identify gaps. Without this clarity, valuable contributions may go unnoticed, and critical areas in need of support might be overlooked. They believe that by implementing a system to track and display contributions across the WordPress project, the community could be better informed, more strategic, and more united in its efforts. This visibility would not only help direct resources and energy to where they are most needed but also recognize and celebrate the efforts of all contributors, fostering a stronger, more cohesive community committed to the growth and success of WordPress. Additionally, they advocate for collecting and analyzing metrics on how visitors use WordPress.org. Understanding user behavior on platforms like Learn.WordPress.org, WordPress.tv, and the documentation pages can provide insights into what resources are most valuable, where users struggle, and what areas need enhancement. This data would enable a more user-centric approach to improving WordPress.org, ensuring it serves the community’s needs more effectively and continues to support the growth and development of the WordPress ecosystem.

April 30, 2025 — We’re witnessing a fundamental shift in how humans interact with digital content. For decades, browsers have served as our gateway to the web, translating human intent into clicks, searches, and navigation through visual interfaces. However, the rise of AI assistants and Large Language Models is introducing a radically different paradigm – one where natural conversation replaces point-and-click, and personalized AI agents become our primary interface to digital services. This shift has profound implications for content creators, publishers, and businesses in the WordPress ecosystem. As users increasingly interact with content through AI intermediaries rather than direct browsing, the traditional focus on visual design and user interface might give way to structured data and semantic meaning. We’re already seeing this transition begin with AI-powered search and voice interfaces, but it’s just the tip of the iceberg. We’ll explore how this transformation could reshape the content landscape: The evolution from linked pages to AI-synthesized insights backed by referenced sources How content might need to be structured differently to serve both human browsers and AI agents ? The potential shift from visually designed websites to content APIs and machine-readable formats The changing nature of content discovery and consumption For WordPress users and developers, this presents both challenges and opportunities. We’ll examine: How to prepare your WordPress content for AI consumption and discoverability Strategies for maintaining relevance in an AI-intermediated world Ways to leverage WordPress’s strengths in content organization and metadata Practical steps to optimize your digital presence for both traditional browsing and AI interaction The importance of structured data and semantic markup in the age of AI Most crucially, we’ll discuss the broader implications for the open web and digital publishing. What happens when AI assistants become the primary gatekeepers of content? How do we maintain content authenticity and attribution? What role will traditional CMS platforms play in this new landscape? This talk provides practical insights for content creators, developers, and business owners to prepare for and thrive in this emerging paradigm shift, while examining the potential risks and opportunities it presents for the WordPress community and the web as a whole.

April 30, 2025 — Gabriella Laster Michelle Frechette Neel Shivdasani Noel Tock Taco Verdonschot February 21, 2025 2:00 PM Meeting Room 1 – Rizal (Room 1) A 2023 Cisco survey discovered that most organizations believed that AI would have a significant impact on their business operations, yet few of them were actually prepared to deploy AI technology. So, why is there such a massive gap between vision and reality? Business leaders view it as a magic button, but few people understand AI and how to implement it. This campfire session aims to dispel some of the myths, and cut through much of the noise. Attendees will leave with a better understanding of AI’s capabilities, ideas for leveraging it in their work, and the benefits and pitfalls of using AI.

April 30, 2025 — This session will focus on introducing WordPress Playground—how it works, its core functionalities, and how attendees can leverage it for learning, development, and testing purposes.

Presentation Slides »

April 30, 2025 — This session explores how design subtly shapes user behavior—often without them realizing it.

Dark patterns are sneaky, unethical tricks that manipulate users into unintended actions, like unknowingly subscribing to a service or sharing more data than intended. Clicking “Accept Cookies” seems harmless, but what follows? Websites track every move—heatmaps, session recordings, and targeted ads shape what we see and do, creating an illusion of choice.

To stay in control, recognize these deceptive patterns. Think twice before accepting cookies, check for hidden subscriptions, and be mindful of where you share your email. Awareness is the first step to navigating digital spaces more consciously.

Presentation Slides »

April 30, 2025 — A Google Business Profile (GBP) serves as a centralized hub for critical business information, including business hours, location, services, and customer reviews. It is essential for local businesses, as it plays a vital role in attracting new customers and supporting SEO growth.

This topic focuses on explaining why local businesses must prioritize their Google Business Profile and how doing so can lead to increased foot traffic and more online inquiries.

Presentation Slides »

April 19, 2025

April 19, 2025 — In this session, Mathieu will delve into observability—a critical aspect of maintaining WordPress sites that ensures issues are caught early and resolved before they become major problems.

April 19, 2025 — Attendees can expect practical insights into the challenges and rewards of integrating ReactJS with WordPress, the potential business risks, and effective strategies for team management. Martin will also share leadership insights for sustaining team motivation, as well as tips on transitioning developers into WordPress environments.

This talk is a must-attend for anyone looking to modernize their WordPress projects with ReactJS and optimize their development workflow.

April 19, 2025 — At WordCamp Romania 2024, Aleks will explore the conflicts between community marketing and community management. He’ll address the common issue of companies combining these roles and provide strategies for handling both effectively. His talk, “Community Marketer and Manager: Why They Clash and How to Manage Both Roles”, is perfect for professionals juggling multiple hats in the WordPress space.