January 20, 2019 — Your pipeline is full? CONGRATULATIONS!!

A full pipeline of clients and project is not all you need to make your agency grow. New business doesn’t mean a thing without the right systems to support it. This talk discusses some of the systems that can be put into place to support new business, control costs and improve revenues.

Because revenue doesn’t mean sh*t if you’re not profitable.

January 20, 2019 — Hosting providers are as numerous as the stars, and what they offer can be just as varied. Learn some lingo and evaluate what your unique needs are to choose the solution that not only gives you the POWER to run your website, but the peace of mind to sleep at night. I will not be “naming names” but supplying information for what you should be looking for!

January 20, 2019 — As creatives, we have a lot on our plates. Keeping it all straight can be a real challenge, particularly for those of us to whom it does not come naturally.

January 20, 2019 — The presentation will cover various code reading and searching techniques within the WordPress core to solve problems ranging from the simple to complex questions.

January 20, 2019 — Aside from obviously taking security a lot more seriously, the hacking changed my life. By totally re-evaluating my blogging philosophy: I resurrected my site, cooperated and collaborated with similar sites, and found a new career path.

January 20, 2019 — This talk covers strategies in Intermediate SEO.

January 19, 2019 — Providing support for WordPress users is often rewarding, but it is easy to make a mistake. Sometimes that mistake can cause a lot of pain for the user. This talk covers some real life experiences on how I messed up people’s sites, and what you can do to avoid the same problem(s).

January 19, 2019 — Gain a better understanding of how to triangulate analytics data by using Google Analytics, a CRM, and analytics from social media. As a developer, you might play a role in supporting content marketing; understanding how these pieces fit together will strengthen your position when you need to provide your expertise to building or improving your company’s or client’s digital presence.

January 19, 2019 — Quality Assurance is an important part of building a WordPress site, but it can be hard to find time to do a thorough QA review when you’re a freelancer or work in a small team. Maybe you have a pre-launch QA checklist that seems to be good enough for most projects most of the time … as long as it is followed. When lots of bugs and design flaws make their way to production, oh well. That’s what a warranty is for, right?

January 19, 2019 — A few months (okay, years) late to the party, I just finished reading The Life Changing Magic of Tidying Up, Marie Kondo’s guide to the Japanese art of decluttering and organizing. I went through all the steps–sorting, discarding, storing–and while doing so, something occurred to me. Couldn’t I apply the same logic to a website? Better yet, an entire web presence?