March 4, 2019 — Στην ομιλία της Μαρίνας θα περάσουμε από τα βασικά της μεθοδολογίας του Inbound μάρκετινγκ και θα καλύψουμε όλα όσα πρέπει να γνωρίζετε εάν θέλετε να υιοθετήσετε αυτήν την καταπληκτική προσέγγιση και να μετατρέψετε πλήρως την ηλεκτρονική παρουσία σας.

During Marina’s talk we’ll go through the basics of the Inbound marketing methodology and we’ll cover everything you need to know if you want to adopt this amazing approach and transform entirely your online presence.

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March 4, 2019 — You’ve heard of CSS Grid but you aren’t quite sure what it is. Or maybe you have started looking at it, but don’t know where to get started. Join me to get hands-on experience in building modern layouts using CSS Grid (and Flexbox). Learn where we came from (hacks, floats, and more hacks) and where we are going. Discover solutions to “impossible layouts”, how to handle users in older browsers, and about the power of Firefox debugging tools for grid.

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March 4, 2019 — You have your SSL certificate and the green padlock in the address bar. You’re done. Your website is secure. Right? No? Huh? Whadda I need to do? Let’s take a walk past the Let’s Encrypt cloak of security and see what you really need to do to help secure your website from the dangers of the public interwebs. No programming needed. A little common sense, a plugin or two and you are well on your way to securing your site. It takes is a few straightforward steps to eliminate almost all of the security vulnerabilities in the basic setup of your WordPress website.

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March 4, 2019 — Panel discussion on Project Guttenberg

March 1, 2019 — With the rise of the new WordPress editor, developing websites has become sufficiently complex to compel even the most ardent of cowboy coders to consider developing in a local environment. This talk will review the tools and techniques needed to create local environments that mirror production sites, allow for safe alteration of code and data, as well as delivering changes to production websites.

March 1, 2019 — As WordPress 5.0 comes closer to launch, it’s important to start thinking about how we’re going to train and prepare out clients – both new and current – on the new editor. In this talk, we’ll go over how to communicate the changes to your clients, a test plan, and some things to look out for when prepping your theme.

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March 1, 2019 — Tags and Categories are often misunderstood and are often misused or abused in ways that can hurt SEO and provide a poor user experience.

This talk will show WordPress publishers how to create a tag and category hierarchy that can be easily applied to their site’s blog. I’ll discuss the SEO benefits as well as how this can help with content strategy.

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March 1, 2019 — I intend to discuss podcasts, how they work in a content marketing plan, how to create them (in broad terms) and how to use them effectively, in a marketing plan.

Audience: Anyone interested in including podcasts in their marketing plan.

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March 1, 2019 — With much anticipation, the whole WordPress community is abuzz with its preparation for the coming of the new WordPress Post Editor experience. Codenamed Gutenberg as a callback to the 15th-century invention of the printing press, which heralded easier propagation of knowledge contained in the written text, the new Editor signals a commensurate leap on the path towards democratizing publishing.

The reimagining of the editor is centered around the concept of a block and is powered by a new force in WordPress, namely React.js, a technology pioneered by Facebook and embraced by many other web giants looking to improve the user experience. Using React in the editor allows for a richer development of elements and a better representation of what their combination will look like upon rendering in the frontend browser.

The fundamental shift that React represents is its departure from a PHP approach which requires a page reload triggered by saving settings or updating a post to see the changes in the dashboard. While we’ve long had the ability to invoke javascript via AJAX to make changes without page refresh, these calls are typically limited to a single focus. React allows all of the elements in the HTML structure to react to each other based on changes made to each.

And it can do all of this with great speed and efficiency because it does not need to interact with the database, like with PHP, and each block only uses the minimal set of React tools needed for its proper functioning. Upon publishing or updating a post, React packages each block from the javascript object to an HTML element complete with CSS and saves it as a comment to the post. In this way, a user can toggle between the classic editor and the new editor without losing any information.
In this talk, we’ll review in more depth how to create a block using the tools from the WordPress Block API and elsewhere, what the code constituents of a block are, and explore how to reshape existing code to render in this new Editor environment.

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March 1, 2019 — How to use Google Analytics data to make your website better for your users.

Understand your audience. Get to know them. Explore their interests. Follow their footprints on your website.

See what is working and what is not. Understand what is drawing in your visitors and how to keep them on your website. Evaluate your marketing channels. Improve your content and website structure. Find out if there are any problems. Use all this insight to make the most of your website and make it more interesting and accessible for your visitors.