December 10, 2018 — Getting more traffic to your website is always a good feeling. But what are you supposed to do once you’re getting enough traffic but aren’t yet winning new customers? I’ll go over some best practices of what to do (and what not to do) in order to slowly turn new visitors into paying customers.

This talk will help freelancers, agency owners and anybody selling products or services on WordPress gain their own financial independence.

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December 9, 2018 — In this lightning talk, I’ll summarize the most important moments in the history of WordPress, as I’ve seen (or contributed to) them.
I’ll also share a few thoughts on what (I think) the future of WordPress is going to look like for the next 15 years.

December 7, 2018 — We’ll deep dive into testing in JavaScript. Looking at when to write a test, which type of testing approach to take, and how to be sure other developers feel comfortable adding and editing your tests in the future. We’ll start with an overview of what should be tested and then cover some of the different kinds of testing – unit, integration, and snapshot. We’ll cover when to think about mocking your functions and how to think about critical pathing future testing iterations

December 7, 2018 — Keynote: Tracy Levesque

December 7, 2018 — One of the things that makes WordPress so powerful is its extensibility. While in some cases a post may consist of no more than a Title and Content, in other cases there may be a great deal of additional information associated with it. Posts can be enhanced with things like colors, external URLs, subtitles, and logos, all of which can be stored as WordPress post meta values. We’ll look at how to add these values and how to modify our theme to display them.

December 7, 2018 — If you want leads from your website, you need a contact form. Amy will talk all about lead generation and the importance of Contact Forms.

December 7, 2018 — This is a story about overcoming a fear, a Google Analytics fear. The fear of drawing conclusions based on data, and more importantly the fear that you draw the wrong conclusions and thinking that you can damage the whole business. Okay, that might sound a bit dramatic but it’s an example of thoughts that can run in your head when you let your fear win. To overcome fear you have to act out of love. And in this case, love for Google Analytics and data. Seeing the fun in analyzing data, playing with data and actually knowing what you’re looking at helps you feel more secure. In this talk I’m going to show you how to do exactly that and I hope the end result is that you leave this talk with enthusiasm for Google Analytics.

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December 7, 2018 — Learn all about hosting, and how domains & hosting are connected to put your site “online” for the public to see.

December 7, 2018 — This session will explore what we learned during the creation, planning and execution of the events and give some thoughts on how the WordPress community can give back using their professional skills.

December 7, 2018 — How to build a WordPress themes business

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