December 5, 2018 — In our early experience with WordPress, as the open source community took hold, we quickly realized the tools and information available to us were a game changer. Where I work, we are designers first. We have a great appreciation for those in the community, developers, users and of course designers, that make WordPress what it is.

WordPress is a platform loaded with design possibilities and surrounded with constantly growing resources that we use when we design. Just some examples are: page builders, online wire framing, and mock-up tools. I’ll discuss some tools that help us to make design decisions regarding typography, color and image editing on the fly, and look at ways to stage and present ideas. WordPress has afforded designers the ability to focus on working with art, color and visual concepts while making full use of functionality in the environment of the browser.

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December 5, 2018 — While email is inexpensive and has a high ROI, it is also the most insecure marketing channel. Learn the best practices to send email securely that will help you protect your customer’s data, your data, your reputation, and ensure more of your emails get read by the right people at the right time.

In this session, you’ll learn what customer data is safe to send via email, how to tell email clients (like gmail) that you are who you say you are, the basics of segmentation and automation, and be able to apply those things immediately in your email marketing efforts.

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December 5, 2018 — Whether you are just getting started with WordPress development or you are an advanced developer, there are always things that we can do to upgrade our workflows. Creating a process for your development workflow can help you save time, better estimate projects and in turn be more profitable.

We will talk about example workflows and things to consider to help you “fall in love with your development workflow.”

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December 5, 2018 — WordPress web design takes a different approach when creating websites for nonprofit organizations rather than a brick and mortar or eCommerce business. It is more than just driving traffic to a site but getting the visitor to buy into the story that the nonprofit is telling. Picture the ASPCA commercials we all have seen on TV, then convert that into pictures and words. Stories that pull at the heartstrings open the wallets for donations. Providing secure portals to accept not only one-time donations but also subscription based, monthly reoccurring is key. By designing a website that creates emotion and engagement as well as a place to share the stories of the nonprofit. In turn donations and exposure will increase for the organization as well as their digital reputation.

In this presentation I will discuss plugins that I have found that work well for donation-based model websites. I will also share ways to create a user experience that increased donations and awareness. Proper theme selection, seo, plugins all enhance the way we not only tell the nonprofits story but also build brand awareness and in turn a sense of comfort with the donor that they are supporting a cause whose story resonates with them. Whether it be animal welfare, orphans, trafficking, no matter the cause a properly designed site can provide donor dollars and exposure that the organization would likely not have otherwise.

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December 5, 2018 — Crossing digital platforms sometimes is not easy, so there must be knowledge of who you’re trying to attract and what content bait you’re using to grab attention. This talk will show how your content will hold your reader’s attention and encourage them to return back to your site. Digital impressions and perceptions are important because they do define our presence in the world.

SEO and Google are not the be all and end all solutions to building followers. Engagement and activism are still key…

December 5, 2018 — You may have started your business because you valued the freedom and independence, but do you find your time is not your own? Clients who don’t meet their deadlines; software, themes and plugins that change the way they work (or break) on their schedule not yours; and generally fighting the fire of the day mean you won’t be as successful as you want.

In this talk learn some tips to make your WordPress design and development projects, and your business in general, run more smoothly so you can pursue what matters to you. The platforms, tools and processes you use and how you structure a project can make a difference. Regain your independence!

December 5, 2018 — Getting actionable insights out of Google Analytics requires data to be accurate, comprehensive, and segmented in a way that can answer questions. Take your Google Analytics knowledge to the next level in this intermediate session that covers beyond-basic tactics including:event and conversion tracking, custom reports, custom segments, custom dashboards, secondary dimensions, filters, referral spam, self-referral issues, and cross-domain tracking.

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December 5, 2018 — In this talk Christina will cover how to pick out a theme for your site, or for a client’s site. What should you be looking for? How do you install a new theme? What kind of features are important to have?

December 5, 2018 — This is a session for beginners who want to get the best out of their content on their WordPress Website. From writting a mere post, having the featured image to the effective use of tags

December 5, 2018 — Isaac has 8 years experience in Web development and he is know as one of the most professional and delivering web designers in Kigali. His clients are happy with their WordPress Websites. Watch more…