Speakers: Charles Johnston

  • Charles Johnston: Handling Clients with Compassion, Providing White Glove Service without Selling Your Soul - Part 2

    Charles Johnston: Handling Clients with Compassion, Providing White Glove Service without Selling Your Soul – Part 2

    WordCamp Jacksonville 2019Speaker: Charles Johnston

    June 15, 2020 — Any designer that has had more than a handful of clients knows that they are not all the same. Just like in any business there are those that are well let’s just say a bit more difficult or hands on than others. So how do you handle these clients without losing yourself in the process? Compassion… that is right compassion is key in every relationship, even in business.
    Say you have a client that quits responding to your emails, or perhaps they are late on their payments. Our knee jerk reaction is to cut them off and move on to the next more cooperative client. Did you take a moment and put yourself in their shoes and perhaps ask them what might be preventing them from meeting your expectations? Life happens and trust me you will hear every excuse in the book as a business owner. I cannot tell you how many “checks in the mail”, “my air conditioner went on the frits again”, “my car broke down”, “I got a divorce” and much more. I now know what teachers go through when the proverbial dog ate my homework is laid on them.
    Through all these excuses and some legitimate reasons, as business owners we must continue to provide the impeccable white glove service our clients have come to expect from us. In this talk, Charles will go over ways of handling different clients with and scenarios with the same level of compassion and service his and hopefully your company has become known for. Key areas such as listening, responding with empathy, learning how to avoid the drama queens and what to do when you find yourself in business with them.

  • Charles Johnston: Handling Clients with Compassion, Providing White Glove Service without Selling Your Soul -Part-1

    Charles Johnston: Handling Clients with Compassion, Providing White Glove Service without Selling Your Soul -Part-1

    WordCamp Jacksonville 2019Speaker: Charles Johnston

    February 25, 2020 — Through all these excuses and some legitimate reasons, as business owners we must continue to provide the impeccable white glove service our clients have come to expect from us. In this talk, Charles will go over ways of handling different clients with and scenarios with the same level of compassion and service his and hopefully your company has become known for. Key areas such as listening, responding with empathy, learning how to avoid the drama queens and what to do when you find yourself in business with them.

  • Charles Johnston: WordPress For Non-Profits: Website Best Practices, Collecting Donations, Increasing

    Charles Johnston: WordPress For Non-Profits: Website Best Practices, Collecting Donations, Increasing

    WordCamp Birmingham 2019Speaker: Charles Johnston

    November 13, 2019 — WordPress web design takes a different approach when creating websites for nonprofit organizations rather than a brick and mortar or eCommerce business. It is more than just driving traffic to a site but getting the visitor to buy into the story that the nonprofit is telling. Picture the ASPCA commercials we all have seen on TV, then convert that into pictures and words. Stories that pull at the heartstrings open the wallets for donations. Providing secure portals to accept not only one-time donations but also subscription based, monthly reoccurring is key. By designing a website that creates emotion and engagement as well as a place to share the stories of the nonprofit. In turn, donations and exposure will increase for the organization as well as their digital reputation. In this presentation, I will discuss plugins that I have found that work well for donation-based model websites. I will also share ways to create a user experience that increased donations and awareness. Proper theme selection, SEO, plugins all enhance the way we not only tell the nonprofit’s story but also build brand awareness and in turn a sense of comfort with the donor that they are supporting a cause whose story resonates with them. Whether it be animal welfare, orphans, trafficking, no matter the cause a properly designed site can provide donor dollars and exposure that the organization would likely not have otherwise.

  • Charles Johnston: WordPress for Non-Profits: Website Best Practices, Sollecting Donations, Increasin

    Charles Johnston: WordPress for Non-Profits: Website Best Practices, Sollecting Donations, Increasin

    WordCamp Europe 2019Speaker: Charles Johnston

    October 17, 2019 — Charles will discuss plugins that he finds work well for donation-based model websites, and share ways to create a user experience to increase donations and awareness. Proper theme selection, SEO, and plugins not only enhance the way we tell a nonprofit’s story, but also build brand awareness and in turn create a sense of comfort for the donor that they are supporting a cause which resonates with them. Whether the cause relates to animal welfare, orphans or trafficking, a properly designed site can attract donor dollars and exposure that the organisation might not have otherwise.

  • Charles Johnston: WordPress For Non-Profits - Website Best Practices, Collecting Donations, Increasing Exposure Online

    Charles Johnston: WordPress For Non-Profits – Website Best Practices, Collecting Donations, Increasing Exposure Online

    WordCamp Philadelphia 2018Speaker: Charles Johnston

    December 5, 2018 — WordPress web design takes a different approach when creating websites for nonprofit organizations rather than a brick and mortar or eCommerce business. It is more than just driving traffic to a site but getting the visitor to buy into the story that the nonprofit is telling. Picture the ASPCA commercials we all have seen on TV, then convert that into pictures and words. Stories that pull at the heartstrings open the wallets for donations. Providing secure portals to accept not only one-time donations but also subscription based, monthly reoccurring is key. By designing a website that creates emotion and engagement as well as a place to share the stories of the nonprofit. In turn donations and exposure will increase for the organization as well as their digital reputation.

    In this presentation I will discuss plugins that I have found that work well for donation-based model websites. I will also share ways to create a user experience that increased donations and awareness. Proper theme selection, seo, plugins all enhance the way we not only tell the nonprofits story but also build brand awareness and in turn a sense of comfort with the donor that they are supporting a cause whose story resonates with them. Whether it be animal welfare, orphans, trafficking, no matter the cause a properly designed site can provide donor dollars and exposure that the organization would likely not have otherwise.

    Presentation Slides »