July 31, 2018 — In this talk, we will dive into what you need to know to start tracking your website with Google Analytics. We will cover the basic installation on a WordPress website and then dive into the features of Google Analytics. In this talk, we will cover audience reports, acquisition reports, behavior reports, filters & segments, event tracking, setting up goals, UTMs and save some time for your questions.

Presentation Slides »

July 30, 2018 — WordPress is better!
Drupal is better!
Joomla! is better!

Sound familiar? The open source community has the habit only to look inside ourselves and never look what else might be going on in the other communities or projects. As someone who currently serves on leadership for Joomla and also the evangelist of BoldGrid has seen the best of multiple open source communities. I have seen patterns emerge across our communities.

This talk will explore my experience being married to open source. I will also explore the ways the communities support each other through initiatives such as CMS Garden (An initiative to promote all major open source CMS projects). I will also share the top things I learned about myself and the combined future of an open source web.

Presentation Slides »

July 30, 2018 — This presentation blends the running a business topic with the themes / plug-in topic, to present some of my experiences as both a WordPress end user and a WordPress developer, as they relate to achieving small business goals with WordPress driving your business content and customer online experience. As an e-commerce entrepreneur, switching to WordPress and Woo Commerce (from Pinnacle cart) opened up a massive amount of opportunities for my business. As an end user, while the learning curve was a bit long, the result was well worth it in terms of the growth that was achieved over prior systems. However, achieving the best results came from understanding how plug-ins and structure can be a tremendous help in taking advantage of opportunities.

Now on the WordPress developer side, helping small businesses and non-profits incorporate WordPress into their digital marketing and customer experience efforts, organizing the “building blocks” of WordPress, via content, site structure and utilization of plug-ins, can make a huge difference when running a small business successfully. In other words, understanding your own business opportunities and challenges when using WordPress, and understanding your client’s business opportunities and challenges if you are developer, is key to utilizing WordPress to the fullest as a valuable digital marketing tool towards achieving business marketing and revenue goals.

Presentation Slides »

July 30, 2018 — How can you provide real-time analytics and other data to clients directly from their admin dashboard? We will show you how to customize the default WordPress dashboard appearance and use Google API for simplified statistics on client website performance. We will also discuss Facebook Graph API to include social media statistics. Stats can be sticky, we’ll teach you to simplify them for clients!

July 30, 2018 — A comparison of WordPress.com hosting versus self-hosting with WordPress.org. What’s the difference? And how does your choice affect costs, security, content restrictions, maintenance work, promotion, available features, available themes, plug-ins, using your own domain name, advertising and selling on your site, and so on? What about multi-sites? And if I use WordPress.org, why should I care about WordPress.com?

The goal of the talk is to help new users, creating individual or small organization sites or blogs, decide which service best meets their requirements.

Presentation Slides »

July 30, 2018 — A “lessons learned” talk from the perspective of trying to get a full-time WordPress based business going. In this session, Wesley will be going over the highs and lows of starting a WordPress based business and the freedom that it can bring. Wesley will share some of the hurdles he faced and how he successfully overcame them to be on the way to establishing full-time income through WordPress. This talk will cover topics like market focus, team building, pricing strategies, time management, reoccurring revenue, and more.

Presentation Slides »

July 30, 2018 — Extending WooCommerce in small code snippets can help solve small problems. Extending WooCommerce like a pro requires planning your approach, a deeper understanding of the WooCommerce structure and implementing with well architected code. This session will provide developers with methods and a base knowledge for building their own, complex WooCommerce extensions and add-ons.

Presentation Slides »

July 28, 2018 — Much of a company’s digital resources are spent on optimization and tools that increase traffic. But what happens after the click?

At the heart of design are words, images, color, and layout. During this Panel we will investigate how deliberate use of design can increase the value of our marketing strategy.

July 28, 2018 — Don’t let your efforts go unnoticed. Sometimes putting yourself out there holds you accountable for your marketing efforts. This can be a bad thing but it can also earn you the reputation as a very successful marketing professional. Learn the art of reporting and data analysis buy leveraging a very powerful tool called Data Studio.

Presentation Slides »

July 28, 2018 — Let’s be honest when someone drops the word “E-Commerce” in a website discussion they are talking about $$$$ and in the world of WordPress nobody does this better than WooCommerce. Throughout my years of assisting business owners, I’ve experienced the exciting and not so exciting parts of this landscape and I’m coming here to tell you at the end of the day… it’s not so scary. In this session, we will look at the common considerations one needs to take into account when implementing there first E-Store such as product types, memberships, subscriptions, and evaluating payment processors (ACH, PayPal, Stripe, Authorize.Net, and more). Once we know the basics we will then set up a digital E-Store from scratch to show you how easy it is to start making money.

@WordCampJax @_scottanderson9