November 24, 2025 — Discover how WordPress Playground is transforming the testing landscape for WordPress development. This session explores the powerful testing capabilities of WordPress Playground, a revolutionary tool that runs complete WordPress instances directly in your browser using WebAssembly.
We’ll journey through the comprehensive testing ecosystem that WordPress Playground enables, starting with simple PR preview implementations that allow instant testing of changes without server setup. From there, we’ll advance to integration testing strategies, demonstrating how to validate plugin and theme compatibility across different WordPress configurations seamlessly.
The session progresses to end-to-end (E2E) testing implementation, showing how WordPress Playground’s browser-based environment creates consistent, reliable testing conditions. Finally, we’ll explore cutting-edge AI integrations that can automatically generate and maintain CI/CD pipelines, reducing manual testing overhead while improving code quality.

November 24, 2025 — For 45 minutes, we’ll dive into the future of online selling in a conversation divided into two complementary moments: 25 minutes of interview where James will share WooCommerce’s strategic vision, the trends he sees in the market, and the features being developed to address real challenges faced by platform users. The interview will be conducted by Katie Keith. 20 minutes of direct Q&A where you and other participants can directly question one of the most influential voices in global ecommerce. How often do you get the opportunity to ask the person responsible for WooCommerce’s strategy directly about that feature you need, or about the direction the platform will take? Who this session is for This is for you if: you have an online store, you’re a developer or implementer, you’re considering creating an online store you’re an entrepreneur or manager interested in online commerce. This is your opportunity to listen, question, and connect with one of the minds behind the platform that could be fueling your next success story.

November 24, 2025 — After nine years in the Amazon ecosystem, I’ve seen what makes or breaks e-commerce at scale, and it’s not just the tools, but how you build and operate. In this talk, I’ll explore how lessons from Amazon’s merchant experience can guide smarter decisions in the WordPress ecosystem. From UX bottlenecks to payment friction, and from SKU complexity to performance tuning: we’ll unpack real-life challenges and show how WordPress (and WooCommerce) can be positioned to meet the expectations of serious e-commerce operations, without the cost and complexity of an enterprise DXP. If you’re struggling to scale, this session will offer actionable ways to simplify, optimize, and stay lean.

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November 24, 2025 — Why install a plugin for something a few lines of code can do better? This session shares my philosophy behind single-feature mini plugins and client-specific PHP snippets. It includes real examples, how to manage snippets safely, and how this approach saves time, money, and headaches — for both devs and clients.

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November 24, 2025 — Discover how AI crawlers like GPTBot and ClaudeBot are reshaping the way online stores are found. In this session, Emad Sharaki, Technical SEO & AI Specialist at AUTODOC, will explain how Semantic SEO helps WordPress and WooCommerce stores stay visible in the new era of AI-driven search. You’ll leave with clear, practical steps to future-proof your e-commerce website and prepare it for the next generation of search.

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November 24, 2025 — In this talk, I will explain the benefits of using automation with artificial intelligence to optimize product management and publishing in WooCommerce. I will discuss how these tools can reduce the time spent on repetitive tasks like uploading photos, writing descriptions, and assigning metadata, improving efficiency and quality for online stores. This presentation is aimed at developers, store owners, and ecommerce professionals interested in understanding how to leverage automation to scale their business without needing advanced programming skills.

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November 24, 2025 — Why do some ecommerce stores thrive while others struggle to grow? The biggest players in ecommerce – from Amazon to Macy’s, Booking.com and Sephora – have mastered proven strategies for converting visitors into loyal customers. In this talk, Katie Keith will break down four real-world case studies from leading global stores, showing the specific features that drive their success – from Amazon’s upsells and subscriptions to Macy’s product discovery, Sephora’s swatches and rewards, and Booking.com’s use of urgency and social proof. For each example, you’ll see how to apply the same techniques in WooCommerce using plugins and smart design choices. Packed with actionable insights, this session will give you a clear roadmap to implement battle-tested tactics in your own store – without needing an Amazon-sized budget.

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November 20, 2025 — When the web was born there were file servers and HTML.

Today, the web is a complicated ecosystem of multiple formats from multiple sources where content has outgrown individual files into a diverse aggregation of related pieces and API interactions. Publishing, sharing, repackaging, exporting, and analyzing this content is non-trivial; placing heavy demands on any interoperable system.

WordPress has been evolving as well, thankfully. It’s becoming faster, more reliable, growing in support for web standards, learning about the Fediverse, finding its way into new environments, and doing all of this while continuing to run on the most basic commodity hosting. WordPress continues to democratize publishing, and does so against the backdrop of the ever-disappearing Internet of centralized proprietary platforms.

In this talk we’ll take a tour of some of these exciting developments and discuss WordPress’ role as an open model for preserving, sharing, and liberating data. We’ll discuss how leaning into web standards makes that happen, and how WordPress can take an active role in lifting up other platforms. Finally, we’ll consider reasons we might want to preserve the health of the open web, and why the greatest collection of shared human knowledge is more at risk today than it ever has been.

Attendees need no technical background for this hopefully-inspiring talk, though technical specifics will be discussed in mostly-illustrative contexts.

Webが誕生した当時は、ファイルサーバーとHTMLしかありませんでした。

今日のWebは、複数のソースから複数のフォーマットが混在する複雑なエコシステムであり、コンテンツは個々のファイルを超えて、関連する要素とAPIの相互作用が複雑に絡み合った集合体へと成長しています。こうしたコンテンツの公開、共有、再パッケージ化、エクスポート、そして分析は容易ではなく、相互運用可能なシステムには大きな負担がかかっています。

ありがたいことに、WordPressも進化を続けています。高速化、信頼性の向上、Web標準への対応強化、Fediverseの学習、新しい環境への進出など、これらすべてを最も基本的なコモディティホスティング上で実現しています。WordPressは、中央集権的な独自プラットフォームのインターネットが消滅しつつある中で、パブリッシングの民主化を進めています。

この講演では、こうしたエキサイティングな開発のいくつかを巡り、データの保存、共有、そして解放のためのオープンモデルとしてのWordPressの役割について議論します。ウェブ標準への準拠がどのようにそれを実現するのか、そしてWordPressが他のプラットフォームの向上にどのように貢献できるのかについて議論します。最後に、オープンウェブの健全性を維持すべき理由、そして人類が共有する最大の知識の集積が、なぜかつてないほど今日危険にさらされているのかについて考察します。

この刺激的な講演には技術的な背景知識は必要ありませんが、技術的な詳細は主に説明的な文脈で議論されます。

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November 20, 2025 — In this hands-on session, we’ll use a lightweight starter block theme and AI site-building tools to create a fully editable WooCommerce store design that you can refine directly in the WordPress editor.

You’ll see a complete, step-by-step walkthrough: configuring the starter theme, defining global styles and crafting your pages with the help of AI.

By the end of the talk, you’ll understand how the flexibility of block themes and the power of AI can combine to streamline your WooCommerce store design workflow from start to finish.

このハンズオンセッションでは、軽量なスターターブロックテーマとAIサイト構築ツールを用いて、WordPressエディターで直接微調整できる、完全に編集可能なWooCommerceストアデザインを作成します。

スターターテーマの設定、グローバルスタイルの定義、AIを活用したページの作成まで、ステップバイステップで詳細なチュートリアルをご覧いただけます。

セッションの最後には、ブロックテーマの柔軟性とAIのパワーを組み合わせることで、WooCommerceストアのデザインワークフローを最初から最後まで効率化できることを理解していただけるでしょう。

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November 20, 2025 — WordPress security has long been dominated by vulnerability scanning and manual patching. But what if we could take it a step further by using open-source large language models not just to detect threats, but to orchestrate full security workflows, from intelligent threat correlation to automated incident response? Modern malicious attackers are launching sophisticated, multi-vector attacks that can compromise hundreds of WordPress sites in minutes. n this evolving landscape, speed, context-awareness, and automation are critical — and that’s where open-source LLMs comes in.

In this session, we’ll explore how community-driven AI models like LLaMA, Mistral, or Gemma can be integrated into WordPress security tooling. You’ll learn how to use them to detect anomalies in plugin behavior, generate security playbooks on the fly and automate patching. The three key takeaways from this talk would be:

Learn how to integrate open-source LLMs into your WordPress stack to detect vulnerabilities, understand plugin behavior, and automate threat response.
Discover how to build self-generating security workflows using lightweight orchestration tools and open-source models.
Discover how to build and deploy automated security workflows using AI agents.
WordPressのセキュリティ対策は、これまで脆弱性スキャンと手動パッチ適用が主流でした。しかし、オープンソースの大規模言語モデル（LLM）を活用して脅威の検出だけでなく、インテリジェントな脅威相関分析から自動インシデント対応まで、セキュリティワークフロー全体をオーケストレーションできるとしたらどうでしょうか？

現代の悪意ある攻撃者は、数百ものWordPressサイトを数分で侵害できる、高度で多元的な攻撃を仕掛けてきます。このように進化する環境において、スピード、コンテキスト認識、そして自動化は極めて重要であり、まさにオープンソースのLLMが活躍する場です。

このセッションでは、LLaMA、Mistral、Gemmaといったコミュニティ主導のAIモデルをWordPressセキュリティツールに統合する方法を探ります。これらのモデルを用いて、プラグインの動作における異常を検知し、セキュリティプレイブックをリアルタイムで生成し、パッチ適用を自動化する方法を学びます。この講演の3つの重要なポイントは以下のとおりです。

オープンソースのLLMをWordPressスタックに統合し、脆弱性を検出し、プラグインの動作を理解し、脅威への対応を自動化する方法を学ぶ。
軽量オーケストレーションツールとオープンソースモデルを使用して、自己生成型セキュリティワークフローを構築する方法を学びます。
AIエージェントを使用して自動化されたセキュリティワークフローを構築および展開する方法を学びます。