Language: English

  • Joshua Alexander: Talking Clients Out of Stupid Decisions

    Joshua Alexander: Talking Clients Out of Stupid Decisions

    WordCamp Chicago 2017Speaker: Joshua Alexander

    August 31, 2017 — How we handle bad decisions examples include: violations of regulations, bad industry practice, and how to get the client to take your side or at least protect yourself at worst.

  • Lauren Jeffcoat: Support Starts Here

    Lauren Jeffcoat: Support Starts Here

    WordCamp Chicago 2017Speaker: Lauren Jeffcoat

    August 31, 2017 — In this session I will be covering the importance of good customer service and the powerful impact your support team has on your business. I will discuss practices to use and practices to avoid. I’ll take poor customer service examples and show how they could be handled differently and turned into excellent customer outcomes.

    I’ll also cover the steps to develop and implement an all star customer service program.
    This will include the secrets to providing super service, general support standards, and how to get things right for your customers. I’ll discuss why it’s important to go the extra mile to make and keep your customers happy so that they turn into returning customers and brand ambassadors.

  • Mary Fran Wiley: User Empathy - Prioritizing users in your UX process in WordPress

    Mary Fran Wiley: User Empathy – Prioritizing users in your UX process in WordPress

    WordCamp Chicago 2017Speaker: Mary Fran Wiley

    August 31, 2017 — The websites you create aren’t for you nor are they for your clients. They’re for your users. Take your WordPress website to the next level by integrating user empathy into all stages of your UX process and learn techniques and tools that will help your next WordPress project even more successful. We’ll discuss every stage from stakeholder questions and technical requirements gathering to content models and wireframes through the development and how to tailor your deliverables to a WordPress site.

  • Meagan Hanes: To The Word And Beyond! Extending WordPress Past A Simple Blog

    Meagan Hanes: To The Word And Beyond! Extending WordPress Past A Simple Blog

    WordCamp Chicago 2017Speaker: Meagan Hanes

    August 31, 2017 — Ever think of using WordPress to manage a project, be a private communication board, or even have a forum? This presentation looks at novel and unique ways to use WordPress beyond a simple blog or website by using BuddyPress, bbPress, and P2. We’ll cover these and more uses that truly push WordPress to its limits.

  • Jason Knill: Forecasting WP Business Growing

    Jason Knill: Forecasting WP Business Growing

    WordCamp Chicago 2017Speaker: Jason Knill

    August 30, 2017 — In this talk I will discuss:
    – How to plan internal “hours as dollars” against code-based (Plugin dev) assets and COG expenses
    – How to use Cash Flow projections, rolling three months, to plan for product development cycle budgets
    – How to conservatively project hires of the employee, # 4-6 as well as future hires #7-12.
    – How to budgeting marketing on a quarterly basis using sales and renewal benchmarks
    – How to adjust projections (free v premium) as your business matures

  • Ryan Erwin: SEO for Business and Bloggers

    Ryan Erwin: SEO for Business and Bloggers

    WordCamp Chicago 2017Speaker: Ryan Erwin

    August 30, 2017 — This session will cover beginner and intermediate SEO for businesses and blogs.

    Presentation Slides »

  • Scott Winterroth: Tactics For Selecting The Best WordPress Theme For The Job

    Scott Winterroth: Tactics For Selecting The Best WordPress Theme For The Job

    WordCamp Chicago 2017Speaker: Scott Winterroth

    August 30, 2017 — Your client has expectations and wants to use a particular theme. How do you set up a WordPress theme when you have no idea how the Theme actually works? Can you use the Theme your client chooses. Does the content fit within the theme’s vertical rectangle? Will the client’s logo fit the design?

    As WordPress users look to break out of the content box, Themes are becoming more complex than ever, thanks to page builders and 3rd party Plugins.

    We’ll explore the content needs of today’s WordPress user in 2017, and compare the tools to work them into your development workflow.

  • Shelby Elliiott: Be The Expert Stop Scope Creep And Gain More Creative Control

    Shelby Elliiott: Be The Expert Stop Scope Creep And Gain More Creative Control

    WordCamp Chicago 2017Speaker: Shelby Elliiott

    August 30, 2017 — I charged $500 for my first client website project. I was so stoked because I knew could complete the project “in no time” and I had AMAZING ideas that were sure to blow the client’s mind! Needless to say, my enthusiasm about this project was more than dead after it had gone on for the better part of a year, and didn’t even look REMOTELY like my initial vision. I approached my next project with a similar optimism (though I definitely upped my charge), only to run into a similar situation. If you’ve done client work, you’ve probably experienced this heartbreaking phenomenon. The good news is that you can break the cycle and it DOES NOT have to be this way! This talk will cover some practical strategies for beating scope creep, maintaining creative control, and creating lasting and harmonious client relationships, so you can improve your process and love what you do again.

  • Steve Stern: Fun with Chrome's Development Tools

    Steve Stern: Fun with Chrome’s Development Tools

    WordCamp Chicago 2017Speaker: Steve Stern

    August 30, 2017 — How do I change the font size? Why is the background blue? These are questions easily answered through the Chrome Developer Tools. Anyone wanting to do any customization of a web site needs to be familiar with them.

    The presentation walks through the basics of using Chrome’s dev tools and points out some of the cooler features like mobile views, “hover lock”, and others.

    Presentation Slides »

  • Tania Rascia: How to Develop a WordPress Theme from Scratch

    Tania Rascia: How to Develop a WordPress Theme from Scratch

    WordCamp Chicago 2017Speaker: Tania Rascia

    August 30, 2017 — WordPress seemed hard and scary the first time I tried to set it up, and I gave up. I got stuck many times during the installation process, and I felt like I didn’t have much control of it – I thought I had to use someone else’s theme and modify it.

    I wanted to know how I could design my OWN website, but have a blogging back end. I knew it was possible on WordPress, but how? Once I figured it out, I realized how incredibly simple it is. I wanted to make the definitive guide so that other people didn’t have to struggle to piece it together. So I did.