July 24, 2018 — Hispanic consumers are young, averaging only 27 compared to 42 for average American consumers. Additionally, Hispanics over-index in social media. Is your brand growing this incredible share of consumers? Considering diversity and multicultural perspectives is critical to reaching this young powerful market.

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July 22, 2018 — This is the aftermovie for WordCamp Ogijima 2018.
WordCamp Ogijima 2018のアフタームービーです。

July 20, 2018 — While a contributor day in the core team gets you familiar with the technical parts of contributing to WordPress core, it usually does not provide further guidance for those who are interested in following up and contributing more than the first taster. Finding your spot among the core contributors and spending your contributing time efficiently can be a tough and tedious challenge. Furthermore, you may run into roadblocks or get frustrated quickly.

If you are interested in becoming a long-term contributor and influencing WordPress core sustainably, this talk is for you – even if you haven’t attended a contributor day before. The session will be a personal story that highlights benefits of contributing, provides recommendations on how to find your spot and build trust, and gives insights on which traits are particularly valuable to have or pick up. You will furthermore learn how contributing to core is by far not only about writing code. The goal of this session is to prepare you for a beneficial long-term relationship as a core contributor so that you can make a significant impact over time.

July 20, 2018 — Getting on Google’s radar isn’t as easy as having an SEO plugin and clicking publish. Find out how to research, plan, implement, and boost website and blog content to compete for the top results on search engines. This easy strategy will help drive traffic to your business or blog.

Tools we’ll be using: Google Keyword Tool, Yoast SEO, your preferred planner or calendar, a WordPress website for demonstration, Downloadable PDF cheat sheet and slides for this talk (No Prior SEO knowledge needed)

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July 19, 2018 — Do you need a simple membership site where users can submit their own content? Easily display that content? Come join me to talk about how you can use a tool you already have to automate collecting and displaying user-submitted content, and allow your users to manage their own membership. It’ll be fun! 🙂

July 17, 2018 — This talk will discuss the basics of creating a dynamic custom WordPress theme using a modern workflow and Advanced Custom fields. This talk is suited for designers and developers who would like to get started with making custom themes, or who would like a refresher on best practices.

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July 17, 2018 — Keynote Speaker

With the coming addition of the Gutenberg editor, 2018 will be a landmark year of change for WordPress and everyone who uses it. In this talk, Nathan Ingram will dig into the subject of change and the similarity of the 15th century Gutenberg revolution to the Gutenberg revolution of today.

July 17, 2018 — Nobody likes a slow site. Every year the weight of an average site keeps increasing, mainly because of image sizes. Optimizing images is the biggest win when it comes to your website speed.
In this presentation, we will focus on different image formats and steps to follow before uploading them to a website. We’ll discuss PNG, JPG, GIF, SVG and when to use each one.
We’ll set up a process to prepare images for the web, and go over tools to measure loading time. We’ll also look at some examples of before and after image optimization.

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July 17, 2018 — Today it is essential to know, anticipate and manage a customer’s expectations before they even decide to engage with your brand. Having your brand present in the moment when they are looking for a solution to a problem with the right content to help them is challenging. Without a marketing strategy and plan, your company maybe missing out on these key moments and choosing your competitors instead. With a solid strategy and plan you can connect your brand’s message with target audiences and ultimately convert them to customers and build advocates of the brand hopefully leading to referrals for more potential business.

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July 17, 2018 — The story of Elmastudio – Ellen and Manuel will share the story of their career and lifestyle and lessons they have learned from their first start as freelancers to building a successful WordPress theme shop and blog.

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