May 5, 2025 — This video features three inspiring women who share their personal journeys, lessons, and insights from the tech space and beyond:

Parul Shrivastava – A MarTech expert with over 16 years of experience.

Arshi Khan – Entrepreneur and founder of StudentKhabri & CollegeKhabri.

Manisha Lakhwani – A freelancer, reflecting on her growth and the opportunities freelancing brings in today’s digital world.

Together, they inspired and motivated the audience to show up, take space, and believe in their ability to lead—regardless of where they come from or their age group. A must-watch for anyone seeking encouragement to enter and thrive in the digital and tech-driven world.

May 1, 2025 — In the ever-evolving digital landscape, your website’s success depends on more than just an attractive design or smooth functionality. To truly capture and sustain the attention of visitors, you need a strategy that speaks directly to them. But how do you know if your website is engaging enough? How do you know if it’s doing what it’s supposed to do?

This session dives deep into the strategies that will help you unlock your website’s full potential. You’ll learn how to assess your website’s current engagement level and identify the gaps that may be holding it back. We’ll break down the core elements of a high-engagement website and share actionable strategies to enhance content, improve user experience, and optimize conversions.

Key focus areas:

Understanding engagement: How to define engagement for your website and why it matters more than ever.
Assessing your website’s needs: Learn how to identify areas that need improvement through data, testing, and user feedback.
Creating compelling content: The power of storytelling, visuals, and calls-to-action that keep visitors hooked.
Optimizing user interactions: How small tweaks in site navigation, speed, and design can drastically improve engagement.
Tracking and measuring success: Learn what tools to use for tracking user behavior and understanding how well your strategies are working.
Whether you’re running a personal blog, a business website, or an e-commerce platform, this session will provide the insights and tactics you need to create a website that doesn’t just attract visitors but keeps them engaged and coming back for more. Ready to start listening to your website’s needs and watch your engagement soar? Let’s get started!

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May 1, 2025 — In today’s interconnected world, businesses have the unique opportunity to tap into global talent pools, especially in emerging markets like the Philippines. But how do we ensure our hiring practices remain ethical, sustainable, and empowering? Drawing from personal experiences navigating the intricacies of remote work and local talent, this talk will explore practical steps for creating win-win situations. We’ll discuss cultural sensitivity, fair wages, and fostering professional growth while avoiding common pitfalls that exploit or marginalize workers. Let’s build a better global workplace together—one hire at a time.

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May 1, 2025 — In a world where remote work relies heavily on chat, email, and video calls, clear and concise communication is essential. Yet, miscommunication and inefficiencies often plague even the best teams. These challenges are magnified when remote-first teams interact with traditional office-based teams, whose reliance on in-person conversations can clash with the structured, asynchronous methods of remote collaboration.

This talk draws inspiration from the high-stakes communication systems of the military, aviation, and maritime industries. These fields, forged through decades of experience and hard lessons learned from catastrophic failures, have perfected methods that prioritize clarity, brevity, and precision. Attendees will explore how these principles can be applied to improve communication in remote work environments.

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May 1, 2025 — “From Code to Customers: SEO-Driven Strategies to Scale Your WordPress Products and Services Globally” is a session designed for WordPress developers, agency owners, and product companies looking to transform their technical expertise into a thriving global business. While many excel at building innovative plugins, themes, or services, they often struggle with sales and marketing. This session bridges that gap by providing actionable SEO and marketing strategies tailored for the WordPress ecosystem.

Attendees will learn how to:

Position their products/services for global markets by identifying niches, understanding localization, and leveraging global SEO trends.
Drive organic traffic and sales through keyword research, on-page optimization, and technical SEO fixes specific to WordPress.
Build a content marketing strategy that attracts backlinks, engages audiences, and converts leads.
Leverage social media and communities to amplify their reach and build a loyal customer base.
Scale their business with monetization strategies, analytics, and growth hacks tailored for WordPress professionals.
Packed with real-life case studies, actionable templates, and interactive Q&A, this session will empower attendees to take their WordPress products and services to the global stage. Whether you’re a student, developer, agency owner, or product company, this talk will equip you with the tools to turn code into customers and scale your business like never before.

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May 1, 2025 — In this insightful talk, the speaker shares their experience implementing five game-changing strategies to boost revenue for WordPress products. Covering everything from optimizing exit-intent popups and crafting high-converting newsletters to experimenting with pricing models, the session dives into what worked, what didn’t, and why. Whether you’re a product owner, marketer, or developer, you’ll gain actionable takeaways that can be applied directly to your own business.

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May 1, 2025 — This session will introduce the audience to Large Language Models (LLMs) and provide an intuitive understanding of how they work. Once that foundation is set, it will feature a demo of an example application that applies these concepts—integrated with WordPress—such as a tag generator or a content-aware chatbot.

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May 1, 2025 — Autumn Fjeld Candy Tsai February 22, 2025 10:00 AM Meeting Room 12 – Balagtas (Room 3)​​With recent Gutenberg advances in block patterns, block bindings, and the Gutenberg Editor there is a new interface paradigm for custom post types and custom fields on the horizon. We’ve been experimenting with these block technologies to create an entirely Editor based approach to custom data management, including exporting a “take it to go” data model plugin. Let’s discuss!

May 1, 2025 — The Automattic Special Projects team helps interesting people, projects, and organizations have a great experience with WordPress. By connecting their partners with the best that the WordPress community has to offer, the team spreads enthusiasm for WordPress and open source in general. This session will showcase both the front and back-end of a range of website builds, highlighting how the team uses the latest WordPress features to push the boundaries of block theme design, and how these projects contribute back to Automattic and the WordPress community at-large.

May 1, 2025 — Let’s face it, usability testing can seem daunting. When should you do it? How do you conduct tests and extract useful information? And, perhaps most pressing, how much time and money will it take? As a UX certified professional with the world-renowned Nielsen Norman Group and a WordPress agency owner for the past six years, I’m intimately familiar with these questions, and now I’m going to share with you my secrets of how qualitative user testing can help you take a WordPress website from good, to great.

In this session I’ll provide answers to the main questions that website owners (or creators) need to answer when it comes to usability testing: What even is usability testing and what does it test for? When should I test my site, and how often? How can I run usability tests without a gigantic budget or team? How much time or money will it cost me? Join me and learn about the most cost effective UX research method at your disposal, and learn how to leverage it to build stuff better.