May 31, 2018 — Join Josh Gellock of Expander Digital for a talk on local SEO. Find out how to reach local searchers, manage your online listings, and use structured data to optimize your business’ search presence.

May 31, 2018 — When Matt Mullenweg announced in December 2017 that Gutenberg and WordPress 5.0 would be ready in just a few short months, we sat up and took notice. Knowing the landscape of our institution – and higher ed’s proclivity for denying change – we started making plans.

From the beginning we were thinking about the full spectrum of WordPress experience: from developers to the one-off content editors. We set to work learning as much as we could about Gutenberg, the user experience, the transition options, and eventually, arrived at our own examination of how Gutenberg could/should/would work at NC State.

May 31, 2018 — So you’ve probably heard about Gutenberg, but how do you
create your own interactive, dynamic Gutenberg blocks? I’ll
lead you through a simple example, and cover some advanced topics
like API calls to 3rd party services, server side rendering,
and using custom React components to help you understand the full
capabilities of Gutenberg – and even how to make some advanced blocks
of your own.

May 31, 2018 — In her keynote session, Aimee plans to deliver a message that will inspire us all to strive toward success and happiness with newfound hope, as well as encourage people from all backgrounds and walks of life to meet any situation as their best self.

May 31, 2018 — This talk will share tips and techniques for capturing your client’s voice and vision in your writing, giving insight into how attendees can great content in website pages and blog posts.

May 31, 2018 — Learn how to boost your SEO to build a bigger community online with these 3 strategies: Keyword Research & Organization, Leveraging Competitor Insights, and Writing Content that Resonates.

May 31, 2018 — In this session, attendees will learn about the basic features of some of the most popular and powerful tools for making a WordPress site into a community hub: Multisite, BuddyPress, Commons-in-a-Box, and bbPress. We’ll also discuss how and whether to offer particular functionalities with one or more of these tools:

* Collecting specific user data (BuddyPress Extended Profile Fields)
* Letting users talk to one another on your site (forums, groups, private messages)
* Allowing users to create their own sub-communities on your community site (sites with Multisite, Groups with BuddyPress)
* Displaying user directories and profiles
* One-way communication with users (dashboard messages, mass emails, enabling email subscriptions to blog posts)

May 31, 2018 — In this talk, we will discuss several other uses a small business can use WordPress for rather than “just a website”. The WordPress ecosystem has grown well beyond a blogging platform and informational websites. It’s now possible to run an entire business off of WordPress.

May 31, 2018 — Content marketing is content + marketing. It’s the marketing part that many people struggle with. In the last few months, I’ve been exploring tools, plugins, social networks, article sites, press release distribution sites, SaaS apps, and just about anything that enhances, streamlines, or automates the distribution and syndication of content to help it get more exposure. And, my focus has been on free or low-cost options. This would be a buffet of a presentation – take what you want, leave what you don’t.

May 30, 2018 — How many times have you been told (or told yourself) that you need to develop a content strategy? We talk a lot about content strategies. We beat ourselves up about not having one or not having one good enough. But when it comes to developing an actionable content strategy, the concept can feel so aloof and be a daunting undertaking. This session shows how to use social media, organic search and analytics to craft a strategic content strategy that aligns to your subject matter and gives your content the best chance of being found. Time in this session will benefit WordPress-ers from all backgrounds, whether you’re just getting started or ready to take your site next level. You’ll walk away ready to get the most strategic of content strategies kicked off, armed with a process that has just enough prescription to give guardrails while allowing for the fluidity to adjust for any subject matter or site.

Presentation Slides »