August 16, 2017 — CSS Grid is the new layout spec that will change the way we code websites. We can FINALLY! design a two-dimensional layout that looks more like what we want it to be rather than what the browser previously allowed us to work with.

Horizontal and Vertical control? yup!! Design and control for white space? yup!! A combination of fix and flexible rows that will make responsive design more awesome? yup!

August 16, 2017 — An interactive panel of business owners answering your questions on freelancing. What are some tips for getting clients? How can you make sure everyone stays on track?

August 16, 2017 — Do you know that if you have a picture of a duck having it face left or right can increase your conversions by 40%?

Think this sounds silly? It is but backed by research. Spend some time to learn about what A/B testing is, what things to test, testing methodology and the best tools to use for your site.

Everyone will get a handout of the very same checklist I use when A/B testing our client’s sites. One of our clients, an insurance company, increased leads by making just a small 2px change.

When you launch a website, you are guessing. Sure the guesses are educated based on experience and data, but you can maximize your ROI with good A/B testing.

August 16, 2017 — You’re the boss of your company (even if it’s a company of one or two) and you need to blog. Your WordPress blog is all set up and ready, but…

Where do you start? How do you get ideas? And who has the time for all this?

Yes, you can produce content that will inspire and engage your audience, building your customer relationships and establishing yourself (and your company) as an expert in your field.

You’ll get the tech stuff everywhere else–in this talk, we break down the basics of blogging to make it efficient, effective, and fun. You will leave this talk with 5-10 solid ideas and the tips you need to blog like a boss!

August 16, 2017 — Having a lot of traffic to your WordPress website is great. Unless, that is, your site visitors are not converting. In this session, learn how to turn more of your traffic into leads and customers. We’ll explore behavioral analysis that can be conducted from heat mapping, click mapping, scroll mapping, user session recordings, A/B testing of your website, and more. Whether you are looking to increase sales on your website, boost leads, build your email list, or drive another type of conversion event, you’ll walk away from this session with specific methods for increasing your website’s conversion rate.

Presentation Slides »

August 16, 2017 — There are many steps required to complete in order to have Google fall in love with you website and reward you with ranking. Learn the basics for Search Engine Optimization that can be done on each of your websites for maximum organic ranking.

August 16, 2017 — A panel of WordPress themers will answer your questions around theming. Some examples you might hear about: Should I use a pre-made theme, theme framework, or go custom? What makes a good theme? What are some tips and tricks for developing good themes?

August 16, 2017 — Are you ready to take your next step, and want to have a competitive edge? Do you want to do more work that you love, and have more success while doing it? Do you want to thrive in your current job? Learn how uncovering your personal brand can have a direct impact on getting more of what you want – it’s a combination of art and science.

In this interactive session you’ll learn:

What a personal brand is and why it’s important
Why passion is critical – and contagious
Who your “target audience” is and the value you bring to them
Identify how you “show up”and the perception you create
How to apply the science and power of connection
When you uncover your authentic personal brand, you get clearer about the vision you have for your life, how you want to live it and achieve it.

August 16, 2017 — In this talk, my attorney (Chris Wurster of Levine-Piro Law in Maynard, MA) and I will touch on brand management and reputation protection, how to avoid/handle fake news, protect yourself and clients against defamation. We will provide actionable take-aways, quick tips and basic guidelines as well as legal action to take, should things get out of hand.

We know that this could get boring in a hurry so we will be illustrating these ideas with real-life, entertaining stories and examples.

August 16, 2017 — Tracy Apps is a creative problem solver with over 15 years of client experience in all types of projects. She got her start blogging on B2 and followed that transformation to WordPress. She is active in several local Meetups in the Milwaukee area.

Tracy is the co-owner of http://cornermarket.media which offers a variety of services including design, custom development, branding and training.

She has spoken at several WordCamps about various aspects of design. Some of her presentations can be seen on WordPress.tv.

Tracy and Shelby Elliott are in the process of launching a podcast titled The Not So Straight and Narrow, which will be available on various podcast platforms soon.