June 22, 2017 — He have been working in tech and open source sales since 2005.

He said “It is 2017 and time to make the robots do all the things we can make them do. Machines can do just about anything as long as you give them the properly formed instructions. Fortunately for us WordPress allows us to give these instructions in an easy to learn and very robust manner called The WP-CLI. It is the fastest way to install, active and update any theme, plugin or just about anything else in your WordPress site.
In this presentation I will demonstrate a simple install script that will have a fully functioning, customized WP website in about the same time than it normally takes download the WordPress.zip file. We will also look for how third party tools and hosts are leveraging the WP-CLI to make your life as a developer even easier.”

June 22, 2017 — Matt is Head of Support and Community Outreach at GiveWP.com and WordImpress.com.

Matt said during his talk “This presentation will discuss the ways in which you can greatly improve your ability to “WordPress” simply by collaborating with others. Matt will provide first hand accounts of successful business owners and solopreneurs who have benefitted by working closely with other WordPressers both more skilled and less skilled than themselves. Matt will also provide resources and strategies for enhancing your collaboration techniques and ways to find more avenues to collaborate.”

June 22, 2017 — David A. Kennedy works as a Theminator at Automattic, the company behind WordPress.com and many other fine web products.

He said “On WordPress.com, we work with dozens of shops that sell premium themes to our users. They teach us as much as we teach them. Each week, we discuss everything from design quality to code reviews and community management to rejection. This talk will explore lessons learned from managing premium themes on WordPress.com.”

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June 21, 2017 — Adrian is a member of the W3C Web Platform Working Group, W3C Accessible Rich Internet Applications Working Group, and W3C Accessibility Task Force.

We can all pretend that we’re helping others by making web sites and software accessible, but we are really making them better for our future selves. Learn some fundamentals of accessibility and how it can benefit you (whether future you from aging or you after something else limits your abilities). We’ll review simple testing techniques, basic features and enhancements, coming trends, and where to get help. This isn’t intended to be a deep dive, but more of an overall primer for those who aren’t sure where to start nor how it helps them.

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June 21, 2017 — REST API just arrived in the core of WordPress. It’s a revolution that allow WP to serve and consume data to/from many other systems.

In this session we will review shortly the basic of REST and show how to code a WP plugin to extend the WP REST API. We will discuss together the best way to organize your files and classes. This plugin will be Object oriented with namespace and autoloader.

The test plugin will manage a list of talks for a WorldCamp. The code will be released on Github and will help you to start your next project.

June 21, 2017 — When you create a WordPress website for a client that never used it, it can be difficult to make the jargon understandable. Why do we need a theme and plugins ? What are the tags, the permalinks, etc.

In this presentation, I’m gonna give you 10 metaphors to help you explain WordPress technical terms to beginners.

June 21, 2017 — We will discuss about Search Engine Advertising. You make great websites with WordPress, you need visitors.

Contents:
What is SEA, what is SEO
Experiences with Campaigns, some facts
Work on your concept
How does it look with Google Adwords
The process of creating a campaign

Critism:
Policy of Auction, extreme prices, key service CHF 150,-
Charge market money, if you discover a new “keyword”
Support of Adwords is ok
Google knows all facts, doesn’t tell it
Google is no partner, taking customers
Who is owner of the dates?
Bing doesn’t invest in services, monopol of Google

Hints:
try it for proof of concepts
use Google Adwords explain videos in Youtube
go to trainings of Google (www.google.ch/ads/training
share experiences
flexibility
control with Google Analytics (Dashboard)
look for alternatives
build your own platforms
be creative, use Google Display and Youtube

Goal:
Encourage the participants to make profitable SEA campaigns and create own local search platforms.

June 21, 2017 — Great texts, photographs and/or videos are the foundation upon which websites stand. However, we start our projects by obsessing over which plugins and themes are the best. We leave the content uncared for: it is always someone else’s problem. Until it delays the project… the launch… the payment.

Content strategy tools help teams be successful and stay on track long after launch with timely and valuable content. In this talk, you’ll learn how to:

> create a strategic statement with clients or colleagues
> create content models and templates to help clients or colleagues write faster.
> establish a workflow and start an editorial calendar

June 21, 2017 — We can see more and more examples of great online communities built with WordPress and BuddyPress. But people installing BP are facing a big challenge in knowing how to customize their website to achieve that. What to start with ? How to change the templates ? How to change the navigation ? How to hide some functionnalities, or add others ?
This workshop will demonstrate a step by step example, and show some ways to customize your BP with snippets of code, using the many hooks BP offers.

– Choosing BP options and profile fields in the admin area
– Creating a user menu using BP built-in functionnalities
– BP templates hierarchy
– Hooks to modify BP navigation and subnav, and labels
– Hooks to add custom activities in BP activity streams
– some useful plugins to extend your BP

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June 21, 2017 — This presentation gives some basic insight into the blockchain technology behind Bitcoin and other crypto currencies. It explains why crypto currencies are not only meant to be used for illicit ecommerce activities on the dark net, but have their rightful and trustworthy place in today’s ecommerce landscape. It will also show how merchants can accept Bitcoin safely with a WooCommerce based online store.

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