June 3, 2017 — Nevena originally trained as a simultaneous interpreter, but now she is responsible for two way “interpreting” at GoDaddy. She translates the team’s geek talk and product features into a language that normal people can understand, and customer wishes and needs to requirements for engineers.
Her talk she addressed how to empathize with the customer, it touches on how UX research, journalism, and psychology form the basis of Customer Marketing. You can expect concrete product examples, but also get ready to participate in the discussion.

June 2, 2017

June 2, 2017 — Ilia is a content marketer who has helped organisations of all sizes and industries – from SaaS to government – to succeed with growing their audience and their business with content. His guilty pleasure is that he tries to use every trip to the UK to watch his beloved Southampton FC.

In his talk, he discusses how you should be measuring the performance of your content. Which tool should follow, the tools (WP and beyond) that can help track them, and how to set them up. By the end of the talk, he clears the understanding of what takes to create a content report.

Presentation Slides »

June 2, 2017 — Jim Bowes is a Scrum coach, regular speaker at Agile events and CEO of Manifesto Digital. Manifesto uses Agile methods to deliver bespoke digital solutions to organisations such as Cancer Research UK, Unicef UK and the National Trust. He’s used WordPress for over 8 years and loves converting people to its simplicity and the speed at which great sites can be created.
Jim Bowes introduced the Agile project management – covering both KanBan and Scrum. He Covered a little around history, Agile vs Waterfall and examples from real projects.

Presentation Slides »

June 2, 2017 — John is one of the WordPress core developers, a member of the WordPress security team, and was the release lead for WordPress 4.1. He works as a senior developer at Human Made, and has over ten years experience developing with WordPress.
In his presentation, he goes through the basics and goes on to explain some of the more interesting and advanced use cases of working with roles and capabilities.

Presentation Slides »

June 2, 2017 — Panne discussion is on ‘How do you Build a Custom Theme?’
It was short (2-3 minute) talk from each panel member on their chosen preferred development model, followed by an open discussion with the audience of QandA’s on building custom themes.

June 2, 2017 — Website design and UX principles applied to WordPress websites – from a designer’s perspective. The process starts with discovering client objectives and the website audience. This informs decisions on colors, fonts, and layout. A mood board helps to communicate the design direction for the website and user research informs decisions on website navigation and content hierarchy. Tools of the trade include color, stock photo and icon resources. Implementing these design discoveries into your WordPress website is not as hard as you think.

June 2, 2017 — 1. Matt Radford
Single Purpose Plugins

Have you seen onethingwell.org? It’s a weblog of simple, useful software. I’m going to show you a selection of similar software for WordPress – simple, useful plugins that you may not have heard of. There won’t be any bulky plugins with a hundred options and vast ecosystems, just small, focussed plugins that perform one thing well.

2. Pascal Birchler
Recent I18N Improvements in WordPress Core

Caching, timezones and internationalisation are just a few things that make developers cringe. In this short talk I will highlight some recent enhancement in the field of i18n in WordPress to show how we’ve got you covered. I will also give a glimpse at what’s coming in the future.

3. Sami Keijonen
SVG icon system in WordPress

I this talk we cover:
Why use SVG icons instead of icon fonts.
How to create SVG icons.
How to use SVG icons.
Practical example of Twenty Seventeen SVG icon system.

June 2, 2017 — If you ask a WordPress contributor what the project’s goal is, chances are we’ll say “to democratize publishing.” However, for over a decade the community that has grown around WordPress has been doing something even more important: our community is democratizing software itself. By creating one of the only web communities to include everybody from writers and photographers to interaction designers and senior software architects, WordPress has done what often seems impossible in Open Source software: we have built a product not just for ourselves, but for everyone. The future of WordPress rests on our ability to recognize and celebrate the spectrum of our community.

June 2, 2017 — To often a website is planned on ideas based around the business owners personal likes and wants. Humanistic design creates an engaging experience that users can connect with physically and emotionally. I teach human-centered design as a creative approach to problem solving to unleash creativity to put the people visiting websites at the center of the design process.

It’s critical to know exactly who you’re designing for. You must define your audience so that you know the broad spectrum of people who will be touched by your product or service and create a website that resonates with them.

Yes, the goals of the business are still in the spotlight, but you need to approach web design by taking human emotions into account during the design and planning phases of every web project. And understand that you have more than one type of site visitor to design for.

I’ll redefine your web design strategies to create and build a site directed toward what your site users want. Using these strategies, you’ll fuel your design process to build WordPress sites directed to what your visitors expect and need:

Research and become passionate about the Industry and trends.
Define your segmented audience and understand the many types of people you’re designing for.
Think like your end user and be innovative!
The importances of user personas to eliminate guessing whom your users are and build a design with their needs in mind.
Get curious; discover what your competitors are doing — both good and bad. What works and what doesn’t. Go beyond what’s happening and investigate your competitors’ strategy:
What types of customer are they’re targeting?
What are their products/services? Pricing structure? Product packages? How can you improve on any of these?
What are the features and functionality of their site?
What types of content do they have?
Based on what your competitors are doing, improve and find your niche in the market.
Find out what keywords they use and build a keyword list to create relevant and engaging content.
It’s good to get a bit nosy, and I’ll share tools to quickly tell if a competitor’s site is a WordPress site, and which plugins or theme they use.
I’ll touch base on the importance of low-fidelity prototypes along with Design Tiles and how they simplify and finalize the design process.
Build in good SEO and plan for social media.