May 14, 2017 — Having trouble showing up in local results? This session will provide essential information to increase your site’s chances of ranking in the local listings in Google.

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May 13, 2017 — Search and social media tend to be severely underestimated and misunderstood when it comes to driving traffic to a website. Understanding how they work together is essential and being great at it takes time. Join us and get a jump start on creating or reviving your current search and social media approach. Take away actionable tips that will boost your results right away as well as strategies that will help boost your business in the future.

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May 13, 2017 — Social Networks are increasingly pay to play. It’s easy for big brands to navigate the system what about the more nimble players? We’ve got your back. This session examines the art and science behind marketing campaigns–from the basics of growth hacking to ins-and-outs of paid content marketing.

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May 13, 2017 — In this business track session, Mendel will share insights from both his personal and business life (with GoDaddy). His core message? No matter how incredible your product or service, you won’t win alone. You need community.

May 13, 2017 — Know that content is king, but unsure how to plan and execute a strategy? An editorial calendar is essential to successful execution. This presentation explores how to create an effective editorial calendar that balances evergreen and timely topics to drive long-term website traffic while encouraging engagement. Plus, get tips on the best WordPress plugins to help build and implement your content and social media plan.

May 13, 2017 — In this talk, we’ll examine some of the common tools you can use for free to examine your website’s analytics. This talk will include primers for Google Analytics and Google Search Console. We’ll discuss what Google looks at when they review your website and why that’s important. We’ll get real about what conversion metrics are, and what you should be concerned about. We’ll even cover why looking at analytics regularly is a bad idea.

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May 13, 2017 — Are you a designer, communicator, or other non-coder? Do you wonder if and how you can fit into a WordPress agency? Are you a student looking for a career path that excites you?

Each of our panelists have made successful careers in WordPress agencies, while having core responsibilities other than writing code. They will provide insight on the possibilities and paths that you can take towards a career in WordPress.

The session will be informal and conversational, with sufficient time devoted to audience questions.

May 13, 2017 — What exactly is SEO, what does it have to do with content, and how does all that connect with WordPress?

Learn the essentials of SEO, how to plan a content marketing strategy, and the plugins that will make it practical.

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May 13, 2017 — Konstantin Obenland tells WordCamp KC 2017 attendees what to expect from the WordPress platform in 2017.

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May 13, 2017 — As a freelance designer, we turn down business constantly. Most small business owners undervalue the work we do and have limited budgets. Every week, I found myself turning down those dreaded “I have $300. Can you build me a website?” kind of leads.

Then, I realized I didn’t have to. With the right strategy and confidence in your work, you can make a living on $300 jobs. But more importantly, you can convert that customer you would’ve turned down into the customer you wanted, to begin with (and still do the fun custom work we really love to do).

We’ll discuss strategies, contracts, residual income generation, and long-term customer-focused approaches to freelance web work. We’ll also chat about keeping yourself happy in the midst of working for yourself and why those leads you’ve been turning down can be a huge asset.