February 9, 2017 — We will discuss a digital marketing strategy for business as it relates to on and off page SEO, content marketing, and conversion optimization. We will review how to plan, implement and analyze your strategic initiatives.

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February 9, 2017 — Tools & tips on how to build & manage offshore workers to become a vital & involved team.

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February 9, 2017 — How I learned to stop worrying and love WordPress: a beginner’s tale

Three years ago I decided to wrest back control of my website and what better way to do that than to build a WordPress site?

So I did that, with a little help from a coding friend, and there it has sat, like a lump ever since: not updated, not doing anything, definitely not responsive (does it need a shot of adrenaline?) and definitely my own personal testament to fear of both web design and the internet’s unceasing affair with change (shudder).

But today that changes. Today I commit to resuscitating my website and on the way I shall do my best to chronicle the journey: the good, the bad and the ugly… hopefully there is not so much ugly!

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February 8, 2017 — Tools, tips, and strategies for entrepreneurs and freelancers to organize your workflow when you can work any time from anywhere.

February 7, 2017 — As a popular CMS, WordPress is a common target for hackers and bots alike. In this session, Victor will discuss a host of best-practice techniques and corporate security policies that will harden your website against intruders.

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February 7, 2017 — Automation is a must in today’s fast-paced digital marketing world. The necessity to streamline key online business and marketing processes is continuously on the rise. During this session, we will uncover the top tools and plugins today’s marketers rely on to both automate and elevate results. From content marketing to SEO and analytics, these WordPress plugins will help you boost marketing efficiency, enhance effectiveness and help you generate marketing leads. Discover how to simplify and improve the way you carry out your marketing strategy in 2017.

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February 7, 2017 — Word-of-mouth advertising – and a good reputation among customers – is still your most valuable marketing and public relations asset in the digital age. The only difference is that now people aren’t talking at cafés or bus stops; they’re tweeting about your company and leaving reviews on the Internet.

That means a positive reputation can take you farther than ever… and that a few bad reviews can sink your sales overnight.

Unfortunately, most business owners and marketers don’t know what it takes to establish and grow a positive online reputation. In this short workshop, we will discuss why you should care what others on the Internet are saying about you, and the best ways to cultivate a positive image.

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February 7, 2017 — In this talk, I will deliver a detailed case study on how WordPress can be used to deliver online courses and build highly engaged communities of students.

Most online courses achieve student completion rates of around 2% – 10% according to this MOOCS research study (http://www.katyjordan.com/MOOCproject.html)

We have achieved 65% completion rates of our online courses by building incredibly engaging courses and a world class learning environment built on WordPress. The best part of this talk is that the online courses and community we have built are all for WordPress developers and freelancers so this is truly a WordPress showcase piece.

The online education market is worth over US$100BN and WordPress provides a great platform for all online educators to improve the quality of their courses and deliver better student outcomes.

The core technology covered will include WordPress, BuddyPress, bbPress, BadgeOS and the LearnDash Learning Management System.

I will also talk about the psychology and strategy of delivering an online course to maximise student engagement and completion rates.

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February 7, 2017 — Branding is more than just your business name, logo, and color scheme; it’s your company’s DNA. Branding is built around your core values, what you believe, and why you exist. Once you’ve identified your brand, social media is a great way to build and promote it. But how can you do that without getting lost in all the noise and clutter? Learn strategies and tips on how to make your business stand out on your preferred social platform(s).

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February 7, 2017 — This talk will encompass the following objectives:

1 Why the change from Wix to WordPress
2 How long the change took from start to finish
3 The brand structure and which direction it took
4 The elements used to create the brand
5 How to make the brand sustainable

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