January 8, 2017 — The WordPress community is built and maintained by volunteers, using the same methods — and many of the same tools — that are used to make WordPress itself. In this session, you’ll get a look at the WordPress community’s “source code” and learn how to contribute to the growth of your local community — or create a community if you don’t already have one.

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January 8, 2017 — Want to make recurring income? Want to offer special things to members? Overwhelmed by the deluge of complex E-commerce offerings?

In 30 minutes we’ll cover the basics of adding Subscriptions and Memberships to your WordPress site using WooCommerce. We’ll also touch on some basic security best practices to keep your store safe and secure.

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January 7, 2017 — Bridget Willard started her career with office work, earned a teaching degree, but returned to the office where she carved out a career in social media and marketing and ended up at a WordPress Plugin Development Shop. Currently, she is the Marketing Manager for WordImpress, whose flagship plugin is GiveWP — an online donation plugin. She is also the co-host of WPblab, and co-organizer of the Women in WordPress meetup in Huntington Beach, California. She blogs about social media and, of course, WordPress on her site at http://www.bridgetwillard.com. Please check out her blog and give her a warm Cincinnati welcome!

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January 7, 2017 — Handling all aspects of your business can be tough, especially in the digital age where content is king. So with all your responsibilities, how can you manage marketing, services, and content? Perhaps it’s time to hire a copywriter. They take away the burden of creating enticing and engaging content, making your life easier than you imagined! So how do you know if it’s time to hire a copywriter?

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January 7, 2017 — Search Engine Optimization is multi-faceted. There are several plug-ins, but I prefer Premium SEO because it takes all of these facets into account. I will cover the main features of Premium SEO and also discuss SEO strategies that work for most WordPress plugins.

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January 7, 2017 — What content and functionality get the most use? What WordPress tools can help you add that content and functionality to your business online?

In this WordCamp Cincinnati presentation, you’ll learn six things you can do immediately to better tell your business’ or organization’s story and share it online in ways using WordPress that attracts the customers you want to reach. See and hear about the topics and formats that people want to find on your website — and which WordPress functionality and plugins to use to put your message in their hands. Examples will include tools for:

• Researching and writing topics efficiently
• Managing workflow and coordinating the work of internal and external contributors
• Setting up content to be found in search
• Social sharing
• Add powerful images to your content
• How to help customers contact you

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January 7, 2017 — According to research by BrightLocal, 64% of local customers use online search engines and online directories as their primary method for finding local businesses. Only 28% of people use traditional paper directories.

Times have changed, and digital marketing is upon us. If you are a locally-based service business, it is essential that your website is optimized correctly and that you have properly claimed local directory profiles, Additionally, it is important that you optimize your local citations/links and have established a solid review strategy.

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January 7, 2017 — Whatever you’re trying to achieve through your WordPress site, relevant content must be part of your formula for success. You might have the world’s most amazing logo, design, search optimization, mobile-friendly features, and everything else a good WordPress site should offer. But without tangible, authentic, and valuable content to offer up, that beautiful, functional site will remain an empty, lonely shell.

Find out how to generate content that will reach and engage your intended target. By applying some fundamentals of good old-fashioned journalism and editorial strategy, you can crack the code on producing what today’s consumers of content really want.

This session will cover:
– Identifying which content areas or topics you should focus on
– Choosing which media will work best for you (articles, videos, e-books, etc.)
– Creating an editorial plan and calendar
– Getting your content out to your desired audience
– How to use your content to achieve your goals

Throughout the presentation, you’ll see illustrative examples of WordPress content at its best, with tips and takeaways to improve your own site.

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January 7, 2017 — What if you could sell without selling? By blogging about your business you create something your future, past and current clients want to follow. Stay top of mind by creating great content that they will want to come back to and share. We want to do business with people we know and trust not some stranger or robot. Story marketing is so important to create loyalty and cheerleaders for your business. With social media like Pinterest having a blog now is more important than ever! Control the conversation and help others fall in love with your brand!

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January 7, 2017 — Search engines handle billions of searches every day. Optimize your website so people actively looking can find you. Learn what you should be doing on every page and how WordPress and Yoast make it easy to position your site to rank better. I’ll cover important SEO tips and a strategy to move your site up the rankings.

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