November 13, 2016 — Maybe you have heard of user experience (UX) but don’t know much about it? Or you want to better the experience your visitors have at site, but don’t know where to begin?

UX professionals from the Ladies that UX Durham group will do a 15-minute overview of UX then hold a panel to field your questions and ensure you walk out with practical ideas of how to use UX practices to improve your WordPress site.

November 13, 2016 — A breakdown of SEO concepts that help users drive traffic to their website. Including…

1. SEO Myths to Avoid
2. Overcoming Initial Fears
3. Choosing Better Titles for Content
4. Why Creating Beginner Content is Critical
5. Plugins to Help Optimize a Site

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November 13, 2016 — Optimizing Task runners for WordPress Development

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November 13, 2016 — Every day millions of websites, blogs and social channels create unique content that’s worth sharing – but how do you consume and share the best, most valuable and relevant content with your audience?

The answer is content curation.

In this session Adam will discuss the “why” and “how” of curating content from reputable sources, and how sharing that information in a centralized place adds value and helps to position your brand as a trusted news source for your niche.

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November 12, 2016 — Today, businesses small and large must develop a combined search engine optimization, search engine marketing, and social media marketing strategy. SEO and social media, once independent of one another, have converged and are now inter reliant. High quality back links in social media are now part of the Google Search algorithm, therefore, it’s important to understand how to use freely available tools to optimize your website or blog for SEO, but also for social media, so that you content appears correctly in search. Microformat metadata are also being used to display and return information about company, including reviews. Star ratings can make the difference in search.

In this session, we will walk through a case study and discuss the setup and connections you need to make to ensure that your site or blog content can be found in search, while also being optimized for social media. We’ll also show you how to get reviews and how your star ratings can appear under to a landing page link in a Google search engine results page (SERP).

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November 12, 2016 — In this topic, I’ll share information and insight on the things you need to know to create a sustainable WordPress product business. I’ll share about everything from planning, initial development, launch, marketing, customer support and updates to your product. I’ll explore real-life strategies I have implemented and ways to make your product as successful as possible in the WordPress ecosystem and beyond.

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November 12, 2016 — WordPress has created many opportunities for people all around the world, so many people are curious about how it could help them grow. In his talk, Noel will discuss the path to success for anyone interested in working with WordPress, remote working or generally being part of this movement.

WordPress は世界中の人々に、多くの機会を提供してきました。多くの人たちが WordPress がどのように彼らの成長の助けになるのか関心を持っています。このセッションでは、WordPress を使って、リモートで、あるいはこのムーブメントのいち参加者として、どのように道を切り開くことができるのか、考えたいと思います。

November 12, 2016 — You’re kinda interested in the “Business Track”, but what if you don’t already have a business? In this presentation, you’ll learn how to provide services to clients that match your skill set, and create your own WordPress business. With a little work, you can take a side gig and grow it into your full time enterprise.

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November 12, 2016 — After selling eBooks and courses (and now physical products) through her WP websites for over 5 years now, only recently has this mompreneur maximized the use of funnels to create an “evergreen” stream of revenue.

In this talk you will learn:
1. What a funnel is
2. Who might need one
3. The main components of a funnel
4. How to set one up with Mailchimp and a few WordPress Plugins
5. How to tweak the funnel for optimum impact
6. A few effective ways to get people to visit your website in the first place.

This is sure to be a practical and interesting talk on optimizing your offerings in a way that pleases visitors and provides you with more revenue from your WordPress website.

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November 12, 2016 — As a website builder I see a lot of enthousiastic solo entrepeneurs drive away their website visitors. They don’t want to, of course, and they do it unintentionally. They don’t even know that they’re doing it. But they do. In my session you’ll discover the 5 most important ways of driving away your visitors AND of course how to turn them into ways of attracting visitors.