Speakers: Melissa Eggleston

  • Panel Discussion: Improving Your Website’s UX - Your Questions Answered

    Panel Discussion: Improving Your Website’s UX – Your Questions Answered

    WordCamp Raleigh 2016Speakers: Melissa Eggleston, Julie Grundy, Marjorie Sample

    November 13, 2016 — Maybe you have heard of user experience (UX) but don’t know much about it? Or you want to better the experience your visitors have at site, but don’t know where to begin?

    UX professionals from the Ladies that UX Durham group will do a 15-minute overview of UX then hold a panel to field your questions and ensure you walk out with practical ideas of how to use UX practices to improve your WordPress site.

  • Melissa Eggleston: The Zombie Cure - Content Strategy for Better Websites

    Melissa Eggleston: The Zombie Cure – Content Strategy for Better Websites

    WordCamp Atlanta 2016Speaker: Melissa Eggleston

    April 7, 2016 — What communication mistakes do organizations make that cause them to be zombie-like? Learn about research on identity and communication that impacts content decisions on our websites. In this session, we’ll discuss how to avoid being like “the undead” by:

    identifying communication problems on the web generally and on your own website
    determining your organization’s identity (it’s not the same thing as your brand)
    finding consistency in written and visual content with your identity
    selecting the right visuals for your website (photos, videos, graphics) and avoiding problematic ones
    getting others on board with this consistency (it’s sometimes like herding cats, I know)
    We will talk about real-life examples of these various issues. You’ll walk away with practical tips you can begin using immediately to improve your organization’s communication on your website and beyond.

    Presentation Slides »

  • Melissa Eggleston: Website Design with UX in Mind

    Melissa Eggleston: Website Design with UX in Mind

    WordCamp Asheville 2015Speaker: Melissa Eggleston

    September 6, 2015 — Based on usability research and UX principles, we discuss what we know about users in terms of both big-picture concepts and nitty-gritty details. For example, learn how people interact with photography on websites and what kinds of ideas they have in their head when they arrive at your homepage.

    By looking at website examples, we uncover common problems that website designers and owners make often (but can be avoided). You’ll walk out with practical tips that you can immediately use to make your website visitors happier.

    Presentation Slides »

  • Melissa Eggleston: Top Strategies for Better Photography on Your Website

    Melissa Eggleston: Top Strategies for Better Photography on Your Website

    WordCamp Atlanta 2015Speaker: Melissa Eggleston

    May 1, 2015 — “Visuals are important to engage website users, but often photos are put on a website without sufficient thought. What’s the difference between an average photo and one that wows? What do website users like to see? How do you decide which are the best photos to use from a photoshoot? Does the rise in mobile affect your choices? How do you manage a professional photographer — or get great photos when you have to DIY?

    Receive helpful answers from an experienced content strategist trained in visual communication. Get practical tips to improve the photography on your site now and make your websites users happy.

    Presentation Slides »

  • Melissa Eggleston: What We Know About Website Users

    Melissa Eggleston: What We Know About Website Users

    WordCamp Raleigh 2014Speaker: Melissa Eggleston

    January 1, 2015 — This presentation discusses established usability principles that can help inform your decisions on content and layout, including important things that must be remembered for those looking at your website on mobile platforms.

    Presentation Slides »