November 10, 2016 — “Salesforce: $8 billion revenue in 2017” reads a headline in late 2015. “Salesforce Announces Appointment of Neelie Kroes to its Board of Directors” is the title of a press release from the Californian company.

Customer Relationship Management (CRM) has been around for a while so what is the big deal with Salesforce? What does this mean for WordPress projects? Acting on client requests to “make their WordPress site smarter” by connecting it to their Salesforce environment we set out to create an easy to use plugin that connects in a matter of minutes.

This talk focusses on questions and (red) flags raised when connecting WordPress to a CRM (Salesforce specific) for a client. Will this forever be a choir or can we make CRM and additional features such as accounting and market research exciting?

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November 10, 2016 — How many of us work for people, or answer to people that ultimately have no real understanding of what we do? Janel’s guess is a lot of us. Learning to talking around tech terms to make yourself understood, or at least get the resources your project needs, can be an art.

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November 10, 2016 — Knowing how to build a site with PHP & CSS is very helpful when it comes to building a site for clients. But it isn’t the only thing you need.

Knowing how to get clients, how to manage clients, how much to charge them, and how to get them to recommend you to other clients are things that every business owner should know.

November 10, 2016 — There’s a huge community of WordPress enthusiasts out there. Getting them together though can be a bit like herding cats. This town hall is hosted by Cami Kaos and Jeremy Green. The town hall format allowed attendees ask the speaker a number of questions on a specific topic.

November 10, 2016 — Our goal as website owners is to give our users the best possible experience. This talk explores how to configure your site for the reader’s experience using WordPress settings and plugins.

November 9, 2016 — Showing how to setup and register custom sections and field types for the Customizer. Will have an example site setup and snippets to go over the functions and how they interact with each other. It will be a “how to get started” style talk geared towards developers looking for ways to do global content fields and template style updates using the Customizer.

November 9, 2016 — Forms have become one of the primary tools for user engagement. Like it or not, how your forms are designed and utilized can make or break the effectiveness of your site. Learn some tricks to creating effective forms that engage users and increase conversion rates.

November 9, 2016 — Hands-on tips to optimize your online shop. We’ve seen our share of eCommerce shops during our site reviews, and I’ll highlight the best and perhaps some worst practices that any visitor (business owner or web developer) can use to improve their online shop.

November 9, 2016 — Click, add to cart, pay and wait. That’s so boring!

If you want to build and/or run an eCommerce store, you’ll have to get more creative to stay ahead of the increasingly professional competition. It’s not enough to just have a standard little store and post a discount code on your Facebook page.

During this talk we will have a look at trends that give webshops an edge over their competition, focusing primarily on how recent innovations in online payments allow new ways of online shopping.

Subscriptions or recurring payments: completely normal and accepted in the States, still seem to be a relatively new “thing” in the Netherlands. How can you leverage recurring payments in your store, and why, what would be the benefits for your store? Which plugins do you need? Which payment provider can become your partner?

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November 9, 2016 — So you want to start selling premium plugins? So did I, so I jumped in with both feet. Hear how I got started, what I’ve learned (and am still learning) about selling my first premium plugin for WordPress and how you can get started too.

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