October 7, 2016 — An SEO plugin is a great help in tweaking your content to make search engines happy.
But if you pay attention to a couple of basic practices that we’ll go over in this session, you can use Yoast or All-in-one-SEO to check your work rather than struggle to back fit changes to get to that green dot!

Presentation Slides »

October 7, 2016 — This talk is aimed at anyone selling Website Design and Development Services. In this rather unconventional industry, I have been successful selling using a less than traditional approach. This is not selling 101. We’ll look at mindset, personality, strategy, money and perseverance – and more!
In this presentation I will discuss how selling with your personality is effective, and will earn you lots of projects.

October 7, 2016 — When should you use a plugin? When should you create a custom solution? That is the question… Learn how a critical application and voting module for a high-profile WordPress build was fixed in the 11th hour and launched successfully just in time, after catastrophic plug-in failure.

October 7, 2016 — Creating an effective training manual for your clients isn’t an easy task. When you’ve gotten your project to the final stretch and it’s almost time to hand the keys over to your client you want to rest assured that your client has the proper training to successfully take the lead.
This workshop is meant to give you the know how and the tools you need to create a training manual for your clients at any technical skill level.

October 7, 2016 — In your quest as a developer to build a beautiful website, you may sometimes skip some of the best practices that allow Google to index it. In this presentation, I’ll take you through some common SEO mistakes that developers make, provide fixes, and leave you with resources that will help you into the future.

October 7, 2016 — Agencies and freelancers exist in order to serve clients: without clients, there’d be no work. Despite – or maybe because of- this fact, we often find those same clients frustrating.
In this talk I’ll share 10 lessons learned for managing clients: during the new business phase, while projects are ongoing, and as projects complete.
Managed properly, client relationships can be tremendously rewarding and fulfilling, even if they do occasionally make you want to bang your head against a wall.

Presentation Slides »

October 7, 2016 — Keynote for WordCamp Rhode Island 2016

October 7, 2016 — Fast websites make more money, get more traffic, rank higher in Google, and have stronger brand loyalty. Your server, your theme, the way you load files—they all have an impact on how fast (or slow) your WordPress site is.
Wicked Fast WordPress provides you with a blueprint for building insanely fast WordPress sites, and a framework for analyzing web performance and advocating it to clients and managers. It covers everything from browser quirks to file optimization to server settings.

Presentation Slides »

October 7, 2016 — You have a beautifully designed website and regularly produce unique, high-value content. Yet, your website has really low engagement metrics and an incredibly high bounce rate! What could you be doing wrong? It may be your site’s information architecture.
I’m going to walk you through and help you avoid some common IA mis-steps that I see people making, and show you some must-have tools you should use to make sure people can easily navigate your site and find your great content.
Whether you’re a designer, a developer, or a business owner, there are some critical tips and suggestions here that you won’t want to miss!

October 7, 2016 — Keynote for WordCamp Salt Lake City