Matthew O’Bryant: Simple Strategies for Creating a Killer IA

Continue the discussion

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


October 7, 2016

You have a beautifully designed website and regularly produce unique, high-value content. Yet, your website has really low engagement metrics and an incredibly high bounce rate! What could you be doing wrong? It may be your site’s information architecture.
I’m going to walk you through and help you avoid some common IA mis-steps that I see people making, and show you some must-have tools you should use to make sure people can easily navigate your site and find your great content.
Whether you’re a designer, a developer, or a business owner, there are some critical tips and suggestions here that you won’t want to miss!

Rate this:


WordCamp Rhode Island 2016 12


Matthew O’Bryant 1


content 91
engagement 2
IA Strategies 1


English 4131

MP4: Low, Med, High
OGG: Low
Subtitle this video →
%d bloggers like this: