September 15, 2015 — I talk about the merits of using Client Side technologies when building out a web application. With WP-API moving its way into core and getting better, building web applications with WordPress is becoming more feasible, and easier. JavaScript MVC frameworks have exploded in popularity over the past couple years and I show that they can be used to build with WordPress, in faux MVC setup. I hope people learn the value in the WP-API, if they did not already, and when client side can be a better option for a custom build.

Prerequisites:
I cover the basics of everything including what is WP-API and the basics on how it works (responses, etc.)

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September 15, 2015 — Custom post types, fields, and meta boxes all offer powerful ways to transform WordPress sites, but when you use all three together, the impossible becomes possible. In this talk I explore just how custom you can go by combining WordPress’ custom functions to solve a real-world problem. I also cover custom taxonomies, custom templates, and leveraging some basic PHP, featured images, and existing plugin functionality to take your custom post type even further.

Prerequisites:
Attendees should be comfortable with making changes to WordPress theme and/or plugin files.

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September 15, 2015 — WP-CLI is a set of command line tools for managing your WordPress site. It allows you to perform many tasks much quicker than you would be able to by other means. In this session, I will teach you how to get WP-CLI running, and show some of my favourite time saving features. Once you’ve started using WP-CLI, you’ll wonder how you ever lived without it!

Prerequisites:
This talk is appropriate for developers, designers and server administrators of all skill levels.

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September 14, 2015 — Troy talks about why recurring revenue is the holy grail and how you can create recurring revenue in your WordPress business. During the talk Troy teaches you how to package up your recurring revenue offer, how to pitch it to clients and how to build infrastructure to automate most of the work.

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September 12, 2015 — Content marketing is an effective way to increase readership, personal branding as a blogger, corporate brand awareness, search engine visibility, social media networking, and sales. Whether you’re using WordPress for blogging or to run your business website, two aspects must be understood to get the most out of it. These include the creation of appropriate content and second, making sure it reaches your target audience. During this session, attendees will discover key concepts and learn important tactics which they can implement right away to reach their ideal audience. Find out who wants to consume your content and how to beat the competition at figuring it out. Topics such as search engine optimization (SEO) and social media marketing will also be discussed. Relevant plugins and other online tools will be highlighted.

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September 12, 2015 — For many WordPress users and developers, design can be challenging, confusing, or frustrating. It’s just not their thing. This talk explains design fundamentals and provide quick, practical tips to help make WordPress sites more effective, usable, and professional-looking.

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September 12, 2015 — You’ve launched your site and filled it with awesome content. Huzzah!! But… now what…?
How do you launch effective campaigns to get traffic and acquire new customers or leads? What tools will help you use WordPress to your advantage?
In this talk we take you through ways you can leverage your WordPress site as an awesome inbound campaign hub for social media, content marketing, landing pages, behavioural calls-to-action and lead tracking. You’ll never look at your dashboard quite the same way again…

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September 12, 2015 — The biggest and best-known ecommerce solution for WordPress does everything. It’s flexible, extendable, and almost infinitely configurable. It’s a Swiss Army Knife with 276 blades. But if all you need is a bottle opener, do you really need to walk around with a 2kg knife in your pocket?

We’ll talk about the things you need to consider when choosing an ecommerce solution. I’ll give you a list of questions to help you decide. And we’ll discuss some of the available WordPress ecommerce products so you can make an informed decision.

Prerequisites:
This talk is aimed toward business owners who need to add ecommerce to their sites and toward WordPress consultants (designers/developers) who wish to help their clients make the best decisions on ecommerce solutions. No coding knowledge is required.

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September 11, 2015 — One of the most common questions bloggers have is how long to make their posts. This presentation examines the needs of your personal or professional blog, as well as your writing style, and weigh them against how length affects share-ability and search rankings.

September 11, 2015 — There is so much confusion about what types of things should be put on a page and what should be in a post. Static vs. Dynamic content is the best way to tackle this. An “About Us” page would be just that… A PAGE. If you are talking about something that is more time sensitive, then you want to do a post. Connected to this would be Categories and Tags. What are they? When creating a website, you can edit a menu to include not only pages, but also category archives that can create a more complete experience for small businesses. This is not just how to do it but WHY you should do it. This gives an in depth look at the justification for placement of content on your website and way finding.

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