June 1, 2015 — Personas are a form of synthesis and as such they lead as much value as much we can embed them in the existing discussions, design and development. In this talk we see how personas can be built in a lean approach, how to make them visible, and how they can be used in various stages of a product evolution. We are also going to see a real case scenario: the WordPress.com personas work, currently in progress.

June 1, 2015 — This talk takes a deeper look into the experience of the WordPress admin – how we can extend WordPress to make publishing content a breeze, and how a few changes to the way we approach the admin, plugins, and themes can help make the experience even better.

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June 1, 2015 — This talk looks at the options of being a sole trader or limited company, being VAT registered or not. It assesses just how much time you will really be doing billable work and what time you’ll need to spend on sales, marketing and admin. Will cover how to get to grips with your costs and how to calculate your minimum hourly rate.

June 1, 2015 — Learn some of the many ways to contribute to WordPress and why it’s important for your business. Find out how to get recognized at events, become the face of your company, and earn the trust of the community and clients.

May 31, 2015 — In this talk Jane highlights the importance of having a good portfolio of work, both for credibility and as a tool to get more of the work you want in future. Just using images misses out on the really juicy part, the hero’s journey behind the site. Jane will get you thinking about your portfolio from a marketing perspective to make sure that it’s telling the right story. She provides easy tips and techniques for creating your portfolio content that you can use every time.

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May 31, 2015 — Are you using email marketing or want to start using it with your WordPress site? In this talk I take you through why you should be using it, the options and availability of tools, content considerations and email best practice for positioning your signups and generally being a good email marketer.

May 31, 2015 — Content marketing is more than just writing blog posts or rewriting press releases – that’s just ticking the box. To their credit, lots of businesses are trying to do content marketing properly but failing. The web is filled with ‘viral’ videos with 10 views, infographics with no shares, embarrassing corporate games and all sorts that I’m sure ‘sounded like a good idea at the time’. Great content is more than about creativity, it’s about processes. My presentation guides you through the most important parts of our process, with live examples showing this isn’t just theory, it works.

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May 31, 2015 — In this presentation we will examine why motion is such an important factor in contemporary user interface design and how can we use it as a tool to create more immersive web/mobile experiences that are both easier to understand and more delightful in their use.

May 31, 2015 — Whether you are a designer, a developer, a blogger, or a business owner, Heather will give you a plain English overview of this year’s legal developments which can affect your work. We run through UK, EU, and global legal issues including VAT, copyright, online privacy, e-commerce, and data protection. We also look at the widening divide between lawmakers and the creators of the digital economy and discuss what we need to do as a community to solve it.

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May 31, 2015 — During this talk, Taylor steps through the do’s and don’ts of Multisite Networks. He shares how WordPress Multisite can be your best friend or worst enemy… but usually both… at the same time. Expect pro-tips, eureka moments, and hard lessons learned from his experience setting up and running multisite networks for small private company intranets, all the way to global enterprise brands.

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