Speakers: Tom Shapiro

  • Tom Shapiro: Mastering Website Behavioral Analysis

    Tom Shapiro: Mastering Website Behavioral Analysis

    WordCamp Boston 2018Speaker: Tom Shapiro

    November 6, 2018 — Many WordPress designers, developers, and site owners rely on Google Analytics for insights into their site visitors.

    The problem is that GA provides you with only half of the story, such as traffic source, number of visitors, page views, etc.

    To uncover deeper insights, turn to behavioral analytics. Specifically, what are your site visitors actually doing while on your site? Where is their attention on the page? How far are they scrolling? In which particular fields are they abandoning your forms?

    Behavioral analysis is an insights engine, enabling you to transform your site performance.

    In this session, learn how to use behavioral analytics and analysis effectively to determine site adjustments that will lead to higher engagement and increased return on investment (ROI).

  • Tom Shapiro: Doubling Your WordPress Site Conversions

    Tom Shapiro: Doubling Your WordPress Site Conversions

    WordCamp Rhode Island 2017Speaker: Tom Shapiro

    October 12, 2017 — After investing so much time, effort, and resources in developing your WordPress website and marketing your brand, it can be frustrating if you are not achieving a high number of conversions on your website.

    Tom Shapiro will walk you through effective techniques to get more of your site visitors converting. Some of the techniques will focus on behavior-based data gleaned from heat maps, scroll maps, and A/B testing, while others will focus on messaging, neuromarketing, and human psychology, while yet others will focus on color, design, and UX (user experience) elements. Whether you are looking to sell more on your website, increase leads, promote an upcoming event, build your email list, or drive site visitors to another type of conversion event, you’ll walk away from this session with highly specific methods for increasing your website’s conversion rates.

  • Jennifer Shaheen, Laura Willis, Michelle Ames, Tom Shapiro: Marketing Experts Panel with Live Questions & Website Reviews

    Jennifer Shaheen, Laura Willis, Michelle Ames, Tom Shapiro: Marketing Experts Panel with Live Questions & Website Reviews

    WordCamp Rhode Island 2017Speakers: Jennifer Shaheen, Laura Willis, Michelle Ames, Tom Shapiro

    October 10, 2017 — This marketing panel isn’t your ordinary Q/A session. We are extending the time of this panel so we can give our panel of expert marketers the opportunity to share some of their greatest success stories, experiences and strategies. We’ll also take a deep dive into those times when things go wrong, and how to recover from them.

    Bring your questions because we are also going to give you an opportunity to ask your questions directly to the panel. Don’t have any questions then share your website! That’s right we’re going to do live website analysis on the screen so you can get detailed feedback on your work from some of the top WordPress marketers in the area.

  • Tom Shapiro: Effective Conversion Optimization Techniques

    Tom Shapiro: Effective Conversion Optimization Techniques

    WordCamp Boston 2017Speaker: Tom Shapiro

    August 16, 2017 — Having a lot of traffic to your WordPress website is great. Unless, that is, your site visitors are not converting. In this session, learn how to turn more of your traffic into leads and customers. We’ll explore behavioral analysis that can be conducted from heat mapping, click mapping, scroll mapping, user session recordings, A/B testing of your website, and more. Whether you are looking to increase sales on your website, boost leads, build your email list, or drive another type of conversion event, you’ll walk away from this session with specific methods for increasing your website’s conversion rate.

    Presentation Slides »

  • Tom Shapiro: How to Double Your WordPress Site Conversions…Easily

    Tom Shapiro: How to Double Your WordPress Site Conversions…Easily

    WordCamp Portland ME 2017Speaker: Tom Shapiro

    June 5, 2017 — After investing so much time, effort, and resources in developing your WordPress website and marketing your brand, you should expect a flood of conversions on your site. After all, if you offer something of true value, it’s in your audience’s best interest to contact you and buy from you.

    This presentation will walk you through 31 effective techniques to get more of your site visitors converting. Some of the techniques will focus on behavior-based data gleaned from heat maps, scroll maps, and A/B testing, while others will focus on messaging, neuromarketing, and human psychology, while yet others will focus on color, design, and UX elements.

    Whether you are looking to sell more on your website, increase leads, promote an upcoming event, build your email list, or drive site visitors to some other conversion event, you’ll walk away from this session with highly specific methods for doubling your website’s conversion rate.

  • Tom Shapiro: Power SEO for Your WordPress Website

    Tom Shapiro: Power SEO for Your WordPress Website

    WordCamp Boston 2016Speaker: Tom Shapiro

    August 14, 2016 — Search Engine Optimization (SEO) has evolved through the years. Whether updated webmaster guidelines from Google itself, or the introduction of Google RankBrain, Accelerated Mobile Pages (AMP), Rich Answers, and Real-Time Penguin Updates, Google continues to change and offer new challenges. This ain’t your grandma’s SEO!

    Understand the factors that drive organic rankings and learn the most effective strategies for SEO success today and into the future. Uncover what it takes to secure more organic traffic to your website through superior technical implementation, off-the-beaten-path keyword & topic research, crazy creative content strategies, and the integration of SEO with branding, neuromarketing, social marketing, and PR.

    Presentation Slides »

  • Tom Shapiro: The Neuroscience of Increasing Website Conversions

    Tom Shapiro: The Neuroscience of Increasing Website Conversions

    WordCamp Providence 2014Speaker: Tom Shapiro

    August 5, 2015 — Learn how to leverage psychology in boosting conversion rates on your WordPress website. What makes a site visitor click? What makes a site visitor frustrated and leave? In this session, you’ll uncover key insights into the intersection of human psychology and user experience (UX) and learn to tap into your site visitors’ subconscious to spur them into action.