November 10, 2025 — AI is revolutionizing the way search engines rank content and how advertisers optimize campaigns. For WordPress users, understanding these AI-driven changes is essential to staying competitive in both SEO and PPC.

Whether you’re an entrepreneur, marketer, or agency professional, this session will provide actionable insights to help you maximize your search visibility and ad performance in an AI-driven world.

November 10, 2025 — Every year we’re asked to “do more with less” while budgets continue to shrink. As a development team, how do we continue to manage all our responsibilities while taking on even more? Automation.

While developers understand how helpful automated testing can be, getting started can be overwhelming. Finding time to learn and research, as well as designing tests tailored to specific needs, can be daunting. As a result, automated testing is often pushed to the back burner and forgotten due to various constraints.

In this workshop, attendees will gain insight into the benefits of end-to-end testing. This involves testing an application from start to finish, simulating a real user scenario, and testing the application as an integrated whole. Using the Cypress testing framework, we will go hands-on in the setup of the testing framework, and the process of integrating it into our workflows, before writing our first test together. Attendees will leave with a set of tests they can immediately put into practice, and a solid idea of how they can expand those tests to fit their unique needs.

November 4, 2025 — A workshop on WordPress content strategies, focusing on landing page techniques and customization options.

We led a detailed demonstration on creating effective landing pages, discussing template customization, and addressing various technical questions from attendees about WordPress functionality.

The session concluded with discussions on hosting considerations, email strategies, and monetization options for WordPress sites, along with recommendations for future learning opportunities.

Presentation Slides »

November 4, 2025 — Website accessibility can be quite a technical topic. Still, as a content manager, you have a lot of power at your fingertips to make your website’s content accessible to a wide audience without needing any coding skills.

In this workshop, we will go through the simple but impactful ways to improve your website’s accessibility using the WordPress block editor.

Bring your laptop and be ready to roll up your sleeves by editing existing pages and posts while making your website more user-friendly, inclusive, and SEO-optimized. Leave this workshop feeling empowered to audit and improve your entire website with a bonus of a take-home checklist.

November 2, 2025 — How should we say this: we are not big fans of LMS plugins. At least not when it comes to creating a simple, effective online course. Many LMS tools are heavy, complex, and offer more features than you actually need. Luckily, WordPress is incredibly flexible.

In this talk, we’ll share how we create custom online course setups, using a smart combination of free plugins and custom-coded solutions. From structuring the content and choosing the right plugins, to designing the user experience and setting up payments. We’ll walk you through the exact setup we use. It’s lightweight, scalable, and easy for clients to manage themselves.

November 2, 2025 — ‘It works on my machine’, ‘We can’t test that in staging’, ‘It seems to have been broken for a while’… This sounds familiar to many of us, and this is what I want to fix with this talk! I will share practical & easy ways to approach observability in WordPress, and move beyond logs to investigate and fix issues on websites, plugins & themes. I’ll demonstrate how modern observability turns reactive firefighting into proactive problem-solving, drawing from our experience maintaining some of WordPress’s most popular plugins.

November 2, 2025 — AI is transforming entire industries… but what about WordPress? In this talk, Matías Sanchez Moises reveals how creators, agencies, and developers can start using AI tools inside WordPress to generate content, automate tasks, and accelerate growth. You’ll see real-world use cases, practical workflows, and a look into the future of the WordPress ecosystem in the age of AI. This isn’t theory — it’s what you can do right now to stay ahead.

November 2, 2025 — Modern-day web applications play a critical role in powering dynamic and interactive websites, whether they are running locally or in a containerized environment. However, ensuring that these applications run smoothly and perform optimally can be a challenging task. This is where Grafana, a powerful observability platform, comes in handy.

In this talk, you will get a demo of the PHP WordPress application and explore how Grafana can provide valuable insights and observability for both frontend and backend components to help developers gain a deeper understanding of their application’s behavior and performance.

We will discuss various aspects of observability, including monitoring, logging, and tracing, and demonstrate how Grafana can be leveraged to achieve comprehensive observability for PHP web applications.

For some of the audience, it will be an introduction but for experienced users, it will be an excellent opportunity to learn more about utilizing advanced options to effectively extract and represent meaningful metrics.

November 2, 2025 — Have you ever felt the frustration of trying to navigate a confusing website? We’ve all been there! Join me for an enlightening session where I will simplify website design for you. Learn the art of crafting websites that users genuinely enjoy using.
In this session, I’ll demystify the world of user experience (UX) design. You’ll uncover the secrets to creating websites that offer seamless navigation, look stunning on any device, and provide content that keeps visitors engaged.
Prepare to be inspired by real-life examples that highlight the transformative power of exceptional UX design. Whether you’re a seasoned designer, a business owner seeking online success, or simply curious about the world of web design, this session is your gateway to crafting websites that leave visitors delighted and eager to return.

November 2, 2025 — How to navigate the delicate balance between logic and imagination? Sarah will examine the topic by sharing both her personal experiences and professional case studies.
Her talk is designed to empower logical thinkers to tap into their creativity, guiding developers and designers in building meaningful, user-centered experiences within the WordPress ecosystem.