June 5, 2026 — Every time a new WordPress e-commerce plugin launches, the rumour mill predicts doom for WooCommerce. But the truth is the opposite: WooCommerce thrives when the ecosystem grows. This session reveals why internal competition is largely a myth and how collaboration is the real driver of success. We’ll look at examples of plugins coexisting and complementing one another, and explore how shared knowledge, integrations, and partnerships amplify the entire WP ecommerce ecosystem. Attendees will also gain perspective on the bigger picture: Shopify isn’t going away, but a collaborative, open-source community has unique advantages that SaaS platforms can’t match. By the end of this session, people will understand how embracing diversity and collaboration makes WooCommerce stronger and equips developers, store builders, and agencies to compete more effectively in the global e-commerce market.

November 24, 2025 — Why install a plugin for something a few lines of code can do better? This session shares my philosophy behind single-feature mini plugins and client-specific PHP snippets. It includes real examples, how to manage snippets safely, and how this approach saves time, money, and headaches — for both devs and clients.

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June 27, 2022 — Online learning has gone through an incredible growth during the recent pandemic.

Although installing and setting up a WooCommerce LMS plugin to sell courses is a breeze, creating the actual online course content is a complex operation.

From brainstorming possible topics to defining modules and lessons, from writing the sales page to picking the correct price, from designing the “course brand” to choosing a customer persona, from recording lessons to editing videos, and finally from selling courses to managing students, there is a lot of work to be done.

We’ll use worksheets to create your very own online course, so that you can start recording tomorrow and put it for sale in a month.

November 6, 2021 — WordPress e WooCommerce sarebbero nulla senza PHP. Sviluppo e customizzazione non esisterebbero. L’unicità di ogni sito non sarebbe possibile.

Ecco, senza PHP “you go nowhere” e nel talk partiremo letteralmente da zero per poi cercare di capire le basi del PHP e come utilizzarlo per modificare un sito WordPress/WooCommerce.

PHP è difficile solo per ricordarsi il significato dell’acronimo – per il resto è un linguaggio di programmazione divertente, intuitivo e allo stesso tempo… pericoloso. Basta dimenticarsi un punto e virgola e l’intero sito può andare offline 🙂

Lo scopo di questo talk sarà convincere i non programmatori a provare a scrivere un paio di righe di PHP anziché scaricare “yet another plugin”. Se ci sono riuscito io che non sono un programmatore…

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November 2, 2020 — Yo! A gennaio la mia vita dovrebbe cambiare drasticamente (in positivo spero).

Problem is – ho un sito da 100,000 accessi al mese da gestire e altri 10 di mia proprietà, clienti esistenti e potenziali, lettori e commentatori del blog e, perché non essere masochisti, anche molti side-projects.

Col bimbo in arrivo devo pianificare, delegare, prevedere e organizzare il mio futuro, sia durante il parental leave (paternità), sia e soprattutto dopo, quando vorrò passare più tempo con il piccolo che davanti al PC.

Con questo talk ho intenzione non solo di stimolare me stesso a preparare un piano dettagliato che posso condividere con voi, ma anche ascoltare il vostro feedback per perfezionarlo e renderlo più realistico possibile.

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May 2, 2019 — Presentation called 10 PHP snippets to increase WooCommerce sales by Rodolfo Melogli.

April 24, 2018 — In 5 years of creating content on my WordPress website I’ve seen it all.

During the first 2 years I wasted time and energy to write blogs no one would read. Then I found my inspiration, my path, my content strategy – and in the last 3 years website traffic has risen from 0 to 15,000+ users per week. Now my blog is my only source of sales leads.

In this presentation, I’ll first and foremost describe what mistakes I made (what about saving 2 years of your life?) and then I’ll proceed to list the “10 Commandments of Content Marketing” – 10 simple tips you can take away to increase your website traffic and focus on the only purpose of content marketing: teaching.

In the final part of the talk, each commandment will be “translated” into WordPress. I will recommend plugins and WordPress strategies to implement the whole system – in fact, I’d consider this a failure unless you go back to your office and take action!

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November 12, 2017 — So you want to become a WooCommerce Expert?

Great, let’s get you started today. Learn advanced WooCommerce, and turn yourself into a WooCommerce superstar!

If you’re a Web Designer or a WooCommerce store owner, this workshop will teach you how to handle WooCommerce customization with PHP coding (via your child theme by using hooks). Minimum requirements: basic HTML 🙂

My goal is to make you master WooCommerce and – finally – stop wasting precious development and customisation time.

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November 2, 2016 — Content Marketing: How to Turn your WordPress Website into a Traffic Generation Tool

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July 4, 2016 — We tend to forget we’re all salespeople. Yet, no matter if you sell plugins, themes, services, tickets or memberships… 99% of your potential customers aren’t looking to buy from you RIGHT NOW.

In this short talk I’ll show you what users are actually looking for and the top 3 tips you can use to boost your sales – without selling directly (hint: all successful salespeople start by solving problems).