April 24, 2018 — In 5 years of creating content on my WordPress website I’ve seen it all.

During the first 2 years I wasted time and energy to write blogs no one would read. Then I found my inspiration, my path, my content strategy – and in the last 3 years website traffic has risen from 0 to 15,000+ users per week. Now my blog is my only source of sales leads.

In this presentation, I’ll first and foremost describe what mistakes I made (what about saving 2 years of your life?) and then I’ll proceed to list the “10 Commandments of Content Marketing” – 10 simple tips you can take away to increase your website traffic and focus on the only purpose of content marketing: teaching.

In the final part of the talk, each commandment will be “translated” into WordPress. I will recommend plugins and WordPress strategies to implement the whole system – in fact, I’d consider this a failure unless you go back to your office and take action!

Presentation Slides »

November 12, 2017 — So you want to become a WooCommerce Expert?

Great, let’s get you started today. Learn advanced WooCommerce, and turn yourself into a WooCommerce superstar!

If you’re a Web Designer or a WooCommerce store owner, this workshop will teach you how to handle WooCommerce customization with PHP coding (via your child theme by using hooks). Minimum requirements: basic HTML 🙂

My goal is to make you master WooCommerce and – finally – stop wasting precious development and customisation time.

Presentation Slides »

November 2, 2016 — Content Marketing: How to Turn your WordPress Website into a Traffic Generation Tool

Presentation Slides »

July 4, 2016 — We tend to forget we’re all salespeople. Yet, no matter if you sell plugins, themes, services, tickets or memberships… 99% of your potential customers aren’t looking to buy from you RIGHT NOW.

In this short talk I’ll show you what users are actually looking for and the top 3 tips you can use to boost your sales – without selling directly (hint: all successful salespeople start by solving problems).