June 27, 2022 — Online learning has gone through an incredible growth during the recent pandemic.

Although installing and setting up a WooCommerce LMS plugin to sell courses is a breeze, creating the actual online course content is a complex operation.

From brainstorming possible topics to defining modules and lessons, from writing the sales page to picking the correct price, from designing the “course brand” to choosing a customer persona, from recording lessons to editing videos, and finally from selling courses to managing students, there is a lot of work to be done.

We’ll use worksheets to create your very own online course, so that you can start recording tomorrow and put it for sale in a month.

November 6, 2021 — WordPress e WooCommerce sarebbero nulla senza PHP. Sviluppo e customizzazione non esisterebbero. L’unicità di ogni sito non sarebbe possibile.

Ecco, senza PHP “you go nowhere” e nel talk partiremo letteralmente da zero per poi cercare di capire le basi del PHP e come utilizzarlo per modificare un sito WordPress/WooCommerce.

PHP è difficile solo per ricordarsi il significato dell’acronimo – per il resto è un linguaggio di programmazione divertente, intuitivo e allo stesso tempo… pericoloso. Basta dimenticarsi un punto e virgola e l’intero sito può andare offline 🙂

Lo scopo di questo talk sarà convincere i non programmatori a provare a scrivere un paio di righe di PHP anziché scaricare “yet another plugin”. Se ci sono riuscito io che non sono un programmatore…

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November 2, 2020 — Yo! A gennaio la mia vita dovrebbe cambiare drasticamente (in positivo spero).

Problem is – ho un sito da 100,000 accessi al mese da gestire e altri 10 di mia proprietà, clienti esistenti e potenziali, lettori e commentatori del blog e, perché non essere masochisti, anche molti side-projects.

Col bimbo in arrivo devo pianificare, delegare, prevedere e organizzare il mio futuro, sia durante il parental leave (paternità), sia e soprattutto dopo, quando vorrò passare più tempo con il piccolo che davanti al PC.

Con questo talk ho intenzione non solo di stimolare me stesso a preparare un piano dettagliato che posso condividere con voi, ma anche ascoltare il vostro feedback per perfezionarlo e renderlo più realistico possibile.

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May 2, 2019 — Presentation called 10 PHP snippets to increase WooCommerce sales by Rodolfo Melogli.

April 24, 2018 — In 5 years of creating content on my WordPress website I’ve seen it all.

During the first 2 years I wasted time and energy to write blogs no one would read. Then I found my inspiration, my path, my content strategy – and in the last 3 years website traffic has risen from 0 to 15,000+ users per week. Now my blog is my only source of sales leads.

In this presentation, I’ll first and foremost describe what mistakes I made (what about saving 2 years of your life?) and then I’ll proceed to list the “10 Commandments of Content Marketing” – 10 simple tips you can take away to increase your website traffic and focus on the only purpose of content marketing: teaching.

In the final part of the talk, each commandment will be “translated” into WordPress. I will recommend plugins and WordPress strategies to implement the whole system – in fact, I’d consider this a failure unless you go back to your office and take action!

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November 12, 2017 — So you want to become a WooCommerce Expert?

Great, let’s get you started today. Learn advanced WooCommerce, and turn yourself into a WooCommerce superstar!

If you’re a Web Designer or a WooCommerce store owner, this workshop will teach you how to handle WooCommerce customization with PHP coding (via your child theme by using hooks). Minimum requirements: basic HTML 🙂

My goal is to make you master WooCommerce and – finally – stop wasting precious development and customisation time.

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November 2, 2016 — Content Marketing: How to Turn your WordPress Website into a Traffic Generation Tool

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July 4, 2016 — We tend to forget we’re all salespeople. Yet, no matter if you sell plugins, themes, services, tickets or memberships… 99% of your potential customers aren’t looking to buy from you RIGHT NOW.

In this short talk I’ll show you what users are actually looking for and the top 3 tips you can use to boost your sales – without selling directly (hint: all successful salespeople start by solving problems).