May 21, 2015 — You’ll find thousands of tutorials, snippets, and other advice online advising you to “just add this to your functions.php file.”
In this talk learn Why that’s rarely the best strategy for anyone (yes, even a non-technical user), Why developers and designers should never do this on client sites, What best practices are regarding adding custom functionality to your site and Tools for users of all levels to avoid functions.php bloat.
May 20, 2015 — Learn what a functionality plugin is, what belongs in a theme and what should go in a plugin, and how to build a plugin.
May 17, 2015 — This presentation explores how to use design principles to organize and display elaborate user experiences like mega-menus, massive news sites, high-information catalog pages, and multi-level interactions.
May 17, 2015 — This talk shares the challenges of a remote work force; talk to people issues, culture, growth challenges, scaling, and everything in between.
May 17, 2015 — A quick overview on copyright and trademark law for designers, developers, and business owners
May 17, 2015 — Understanding how the database schema of WordPress is setup, including a walk-through of the tables and how WordPress stores the data and helps you interact with it via its APIs. We’ll also dive into the benefits and dangers of the schema and how to adapt it to go beyond just blog posts.
May 16, 2015 — This talk is about contributing to WordPress core, with or without code.
May 16, 2015 — Does your content strategy support ranking well for keywords that drive traffic to your site? The function of a search engine is to deliver relevant results to their users (your potential readers & customers). Each time a user searches on Google, they have the potential to click through to hundreds of thousands of answers to their query. That’s a lot of competition. Keyword mapping helps define which search queries your site answers best. We’ll begin with an overview of the keyword mapping process, then discuss how apply a keyword map in WordPress to create a framework for your content strategy.
May 16, 2015 — WordPress has achieved it’s mission to democratize publishing, so any blogger, writer, editor, or content manager has access to a powerful publishing platform on the Web. But, how do you put all of the awesome capabilities of WordPress to best use? Copywriting is just a beginning step in the production process for a content management system.
May 16, 2015 — Get a an overview of marketing ideas that can enhance your WordPress site. I am going to discuss the role of content, plugins and calls to action that can help create greater results. The session will also briefly touch on funnels, SEO, social and signups. Time will allow for questions and dialog between attendees.