October 18, 2014 — To successfully market your product or service, you have to follow all of the rules, right? Be active on social media, publish regular updates on the blog, make your site look like bigger brands, and so forth? It’s becoming evident that the widely-accepted rules we’ve internalized are nothing more than suggestions made by companies that might have succeeded in spite of their tactics rather than because of them. In this talk, we’ll discuss how to build loyalty and trust into your marketing strategy by harnessing your best strength: who you are and what you do.

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October 18, 2014 — GlotPress is a collaborative, web-based software translation tool and it’s the tool that was build for WordPress. This session will show the future of this tool and the roadmap to make GlotPress one of the best tools out there and a tool every plugin developer will use.

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October 17, 2014 — Copyrights, trademarks, privacy policies and open source licenses, oh my! From copyright and trademark concerns to determining how to comply with the range of open source licenses software publishers use today, the number of issues that a web developer can face in trying to determine how to comply with it all can become daunting. This session will present best practices to avoid some of the common pitfalls, and how to make the process a bit less painful in the future.

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October 17, 2014 — There’s a lot of information out there on making WordPress as secure as possible. Some of it is great and some of it, well, not so great. My session will walk users through numerous tips and tricks for securing WordPress the right way from the start. In addition we’ll look at a few security misconceptions in an attempt to sort the good information from the bad and keep you from becoming the next victim.

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October 17, 2014 — There’s so much free data available to help us make decisions about the user experience. Surprisingly few people take advantage of easy ways to capture this data, and even fewer know how to use the data once they have it.
This talk reviews how to get valuable data about your website using A/B testing and Advanced Google Analytics configurations; and how to use that data to gain insight into how you can improve your blog or website. We’ll also explore how to implement these techniques in WordPress and review case studies of organizations who have leveraged their data to drastically improve their website performance.

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October 16, 2014 — The threats website owners face today range in scale and complexity – from large DDOS attacks leveraging WordPress core functionality, to vulnerabilities found in some of the largest plugins in the ecosystem.

The Security dilemma is not shrinking, it’s getting bigger and more today, than ever, it’s important we take the time to educate and bring awareness to the things everyday website owners can do to improve their over security posture.

Security is not a turn of a knob, or click of an option, it’s about state of mind, it’s about good posture.

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October 16, 2014 — WordPress runs just about anywhere. Not all of these ways are equal. In this talk we say goodbye to Apache cPanel hosting and investigate how to leverage a modern hosting stack and use clever caching tricks to make WordPress absurdly performant and scalable.

October 16, 2014 — The related posts module in Jetpack looks simple at first glance however underneath it’s powered by Elasticsearch, an advanced natural language search engine. Come as we peel back the covers to explain how Jetpack uses Elasticsearch to determine what’s related and more importantly how to customize it to take full advantage of Elasticsearch’s textual analytics abilities.

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October 15, 2014 — A practical guide to doing more with WordPress; developing yourself to work on things that matter, getting in the habit of shipping and finally contributing back to this great open source project.

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October 15, 2014 — Chris Lema on how to collaborate better to do better work with WordPress.