April 3, 2017 — The WordPress economy is huge and still growing. Have you found your place in it? As in any industry, one fundamental question to answer is whether you are cut out for working for yourself or for someone else. There are abundant opportunities to start and grow new businesses based on WordPress but there are also countless amazing companies that are well established and looking to hire. How can you decide what role you are meant to play? In this session we will take a detailed look at both sides, share the pros and cons for each and really break down the fundamental differences between starting a WordPress company and working for one. If you ever find yourself questioning whether you’re really doing what’s best for you, this session will help you really understand which path to choose.

December 15, 2016 — The Internet is a battleground. It’s true. Every minute of every day, a war is being fought. This is a war between the owners of every website in existence and the nefarious hackers seeking to circumvent any and all protective layers in order to gain control of the digital property of others to use for their own malicious intent. There is no end in sight to this struggle. It is one in which we must all engage no matter how serious or trivial our purposes may be.

This session will take you into the depths of this conflict where you will witness firsthand the tactics and strategies employed by both sides to gain the upper hand. You will learn the methods used by hackers to bypass security and compromise websites. You will also see how experienced webmasters protect and defend their sites from invisible enemies.

November 11, 2016 — For small businesses, one of the biggest and most overwhelming challenges is often the finding, managing and letting go of employees or subcontractors. This panel will consist of experts who’ve experienced first hand the pains of hiring the wrong people as well as the benefits of hiring well. There will be open Q&A on the topics of when to hire, what to hire for, when to fire, finding good talent and getting the most out of existing human resources.

November 2, 2016 — Growing your business is about building trust and whats more trusting then your voice? Where writing a blog post may not come easy to people, speaking is very natural, and intimate. Podcasting is growing (once again) and it’s not that hard to do! In this session I’ll show the workflow, best practices and ways to monetize.

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October 16, 2016 — Adam and Kyle discuss WordCamps, WordCamp Central, volunteers and team work at WordCamp Ann Arbor 2016.

March 12, 2016 — Launching a WordPress Service & Lessons Learned

January 7, 2016 — The classic contest. Themes against plugins. Which are better? Which can solve your problems, fix your site and grow your business? In this epic showdown we’ll explore the purposes and use cases, pros and cons, strengths and weaknesses of these two critical components of any WordPress website.

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August 18, 2015 — I came into the WordPress community full force, looking for business and paid work and learned that was the wrong approach. The WAY wrong approach. Since that time I’ve learned what the community is about, how to thrive, make friends, laugh, teach, learn and even cry.

March 9, 2015 — You have the urge. You have the content. You have the will. You feel the call to write and share your message with the world. This is your time! Even better, you’ve decided on WordPress, since you are brilliant. You also realize you want the site to look good. Really good. Awesome good. What do you do? You start researching and learn about “themes” & “frameworks” – but there are so many variables. Child themes, Headway, Genesis, Divi, responsive, retina, mobile, multi-column, squeeze pages, wrappers – you are overwhelmed, to say the least! You even consider Weebly… don’t do it! I’ll break
everything down for you: where to look for in a WordPress theme, how to find a good one, best practices, and then some!

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December 9, 2014 — Foundation Day – Beginner’s Workshop