March 19, 2020 — In this session we’ll explore three SEO core tactics for creating a search engine friendly websites and blogs. We’ll deep dive into setting up content silos, the pros and cons of content depth, and super powers found in internal links.

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November 19, 2019 — In this session, we will review what matters in today’s search and explore how this relate to website owners. The session will walk through keyword research, evaluation and selection of keyword phrases, and mapping of preferred keywords to website content. Attendees will receive templates to use throughout the process, as well as checklists for use in post-workshop implementation.

Workshop material is applicable to both end users and developers, as well as those who are new and inexperienced in search engine optimization. This workshop’s education style is designed to teach advanced SEO topics at a level everyone and anyone can understand and implement.

November 19, 2019 — In this session, we will review what matters in today’s search and explore how this relate to website owners. The session will walk through keyword research, evaluation and selection of keyword phrases, and mapping of preferred keywords to website content. Attendees will receive templates to use throughout the process, as well as checklists for use in post-workshop implementation.

Workshop material is applicable to both end users and developers, as well as those who are new and inexperienced in search engine optimization. This workshop’s education style is designed to teach advanced SEO topics at a level everyone and anyone can understand and implement.

August 5, 2017 — As WordPress enters its teenage years, our community is no longer just thinking about startup mode. Entrepreneurs are trying to figure out longevity, and how to build a long lasting business. Karim brings the perspective of 23 years of building and leading digital teams from 30 to 300. Immersed in the WordPress ecosystem the last 5 years, Karim has seen some trends that worked against the traditional silicon valley idea’s of success. Are we a special snowflake, does Open Source make a difference in Start-up longevity?

In leading this discussion, Karim will build on the topics of the morning talks by Scott Mann and Sherry Walling. We have invited Rebecca Gill and Jon Brown, who both have many years in business before joining our community, to create a panel that collectively brings hundreds of years of business experience to the WordPress ecosystem and our community.

May 14, 2017 — This presentation will discuss both the how and why of SEO, as well as how it relates to business owners, bloggers, and WordPress developers.

SEO plugins are awesome tools within WordPress, but they are only a small part of a structured SEO process. To be successful in SEO, you have to go beyond basic content creation and WordPress plugins.

This discussion will review: key questions to ask, the importance of user intent and keyword selection, the benefits of site mapping, then wrap up with a review of on-page tactics and how they relate to popular SEO plugins.

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December 15, 2016 — In this session we look at SEO best practices and how to apply these to your WordPress website and blog. We’ll discuss what search engines want and need, so you can apply this to driving traffic via organic search.

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November 11, 2016 — For small businesses, one of the biggest and most overwhelming challenges is often the finding, managing and letting go of employees or subcontractors. This panel will consist of experts who’ve experienced first hand the pains of hiring the wrong people as well as the benefits of hiring well. There will be open Q&A on the topics of when to hire, what to hire for, when to fire, finding good talent and getting the most out of existing human resources.

November 11, 2016 — Selling open source software is challenging. It can be complicated and confusing to navigate the premium WordPress product landscape for even veteran entrepreneurs. However, some have managed to do this pretty well and this panel discussion will feature some of those developers and business owners who’ve learned important lessons about what works and what does not when it comes to creating products people want to buy and also creating products that can sustain a business long term.

November 3, 2016 — In this session will look at SEO best practices and how to apply these to your WordPress website or blog. We’ll discuss what search engines want and need, so you can apply this to driving traffic via organic search traffic.

Presentation Slides »

July 17, 2015 — Successful WordPress entrepreneurs share the lessons learned while building a company from scratch and tell the tales of all the challenges and trials experienced along the way.