Speakers: Andrea Zoellner

  • Andrea Zoellner: How to Leverage Your Online Presence to Get More Clients and Better Job Offers

    Andrea Zoellner: How to Leverage Your Online Presence to Get More Clients and Better Job Offers

    WordCamp US 2019Speaker: Andrea Zoellner

    November 11, 2019 — In this talk, I’ll address what it means to have a professional online presence and how you can apply classic marketing tactics to your own career growth. I’ll share practical and easy-to-implement tricks to improve your website content and social media activity to attract new prospects, clients, or headhunters and build your gravitas in an increasingly noisy space.

  • Andrea Zoellner: Effective Copywriting Tips for Better UX

    Andrea Zoellner: Effective Copywriting Tips for Better UX

    WordCamp Montreal 2019Speaker: Andrea Zoellner

    October 9, 2019 — When we think about UX, we’re often too focused on fonts, colors, and flow to think about microcopy – those small bits of text that guide users through almost every part of a web interface. These words may be tiny, but they can make a significant difference in the usability of your design and even affect your site’s conversion rates.

    Key takeaways. In this talk, I will share copywriting and communication tips that will immediately improve your user interface microcopy, such as error messages and interface instructions, so your users experience less frustration and more delight.

    Talk attendees will get a quick introduction to branding and communication principles, basic UX principles, and how to evaluate effective copy in website flows. They will also see real examples of before and after situations where simple changes made a big difference and how and where to apply the same changes to their own sites.

  • Andrea Zoellner: Storytelling with Gutenberg - How to use the new editor to boost your blog

    Andrea Zoellner: Storytelling with Gutenberg – How to use the new editor to boost your blog

    WordCamp Toronto 2018Speaker: Andrea Zoellner

    January 4, 2019 — (some audio issues in this video)

    With the new Gutenberg editor, the possibilities for visually striking and engaging storytelling in WordPress have grown exponentially. For marketing content creators, journalists, and bloggers, harnessing the power of Gutenberg can improve the effectiveness of your messages, elevate your designs, and save you time.
    In this talk, you’ll learn about current marketing trends in content design and how to put them into practice on your own site using Gutenberg. You’ll learn blogging and page design tricks that make the most of the new editor and can help your content pop.

    How to use Gutenberg
    storytelling tips
    copywriting tips
    publishing and marketing trends

    Presentation Slides »

  • Andrea Zoellner: Copywriting for Better UX

    Andrea Zoellner: Copywriting for Better UX

    WordCamp Toronto 2018Speaker: Andrea Zoellner

    December 28, 2018 — When we think about UX, we’re often so focused on fonts, colors, and flow to think about those small bits of text that guide users through almost every part of a web interface—the microcopy. Gutenberg makes it easier to craft engaging multimedia content and improve the user experience of your site. But what about the less sexy parts of a website like menu labels and buttons, error messages and interface instructions? These words may be tiny but they can make a significant difference in the usability of your design and affect crucial aspects of your site such as its conversion rates.
    This presentation offers copywriting and communication tips that will immediately improve your user interface microcopy so your users experience is a more delightful and less frustrating one. The talk will focus on interface copy for end-users and note where elements can be edited with Gutenberg.
    Copywriting tips, UX design basics, tips to improve website design

    Presentation Slides »

  • Anthony Burchell and Thiago Loureiro and Mike Demo and Jacques Surveyer and Robin Macrae and Andrea Zoellner: Gutenberg Strategy Panel

    Anthony Burchell and Thiago Loureiro and Mike Demo and Jacques Surveyer and Robin Macrae and Andrea Zoellner: Gutenberg Strategy Panel

    WordCamp Toronto 2018Speakers: Anthony Burchell, Thiago Loureiro, Mike Demo, Jacques Surveyer, Robin Macrae, Andrea Zoellner

    December 28, 2018 — Join us for an open-ended question and answer session with a panel of our speakers and WordCamp Toronto organizers, moderated by Robin Macrae. The one topic we will discuss is adoption strategies for individuals, business and enterprises and other practical issues in the changes brought by Gutenberg.
    Come and tell us whether you’re stressed, elated and/or resigned and we’ll do our best to put Gutenberg into perspective for you.

  • Andrea Zoellner: Why Tech Conferences Can Suck for Women (and How to Fix It)
  • Andrea Zoellner: Cinq façons d’utiliser la vidéo dans sa stratégie marketing

    Andrea Zoellner: Cinq façons d’utiliser la vidéo dans sa stratégie marketing

    WordCamp Montreal 2017Speaker: Andrea Zoellner

    October 6, 2017 — Présentement, la vidéo est le médium le plus tendance en marketing. Il s’agit aussi d’un des types de contenu les plus dispendieux à créer. Dans cette présentation, je vais donner cinq exemples rapides de façons efficaces d’ajouter la vidéo à sa stratégie marketing, peu importe son budget.

  • Andrea Zoellner: Developing a Video Strategy That Will Change Your Business

    Andrea Zoellner: Developing a Video Strategy That Will Change Your Business

    WordCamp Kansas City 2017Speaker: Andrea Zoellner

    May 4, 2017 — Video is one of the hottest mediums in marketing today. It can also be one of the most confusing and expensive. From low-cost channels like Facebook Live or Snapchat, to YouTube ads and TV spots, there are many ways you can integrate video into your marketing plan and see immediate results. In this talk, I’ll give an overview of the current video landscape and offer tools to develop a video content plan that works for your audience, objectives, and budget. Whether you’re an independent professional, a non-profit, or a business, find out how video can help you achieve your goals.

  • Andrea Zoellner: Five Newsroom Tips for Better Website Content

    Andrea Zoellner: Five Newsroom Tips for Better Website Content

    WordCamp US 2016Speaker: Andrea Zoellner

    December 10, 2016 — Clear and compelling writing can improve any website, from hobby blogs to academic resource centers. If you think your web content needs a little love, take a cue from the professionals who make a living writing every day: Journalists! In this talk, I’ll use examples from the newsroom that apply to anyone writing for the web. You don’t need to see your name in print to be a good writer.

  • Andrea Zoellner: How I Made a Living Using WordPress Without Knowing a Line of Code

    Andrea Zoellner: How I Made a Living Using WordPress Without Knowing a Line of Code

    WordCamp Toronto 2015Speaker: Andrea Zoellner

    January 16, 2016 — Think only coders can make a living using WordPress? Think again! There are a surprising number of ways to make a career using WordPress without knowing a single line of code. This presentation will tackle some of the barriers that discourage beginners from using WordPress professionally, like a lack of technical skill and feeling like an impostor.

    Shed the fear and discover different career options and simple WordPress tips while learning to leverage your unique skill set for the tech industry.

    Learning Outcomes:

    – Participants will be encouraged to use WordPress professionally.
    – Participants will be inspired to keep learning and pursue tech.
    – They will be able to market their skills for the tech industry.
    – They will have resources on how to learn to code and how to build up their knowledge and experience.

    Presentation Slides »