April 2, 2020 — If you have a blog that is gaining traction or you want to launch one the right way, this talk is for you! We’ll share tips on how to build a blog that is prepared for success, including how to design your blog for viewer retention, how to boost your SEO, how to monetize your site, turn it into a business, and keep it fast and safe. Whether you’re trying to turn your hobby blog into a source of income or to use your blog to support a business you already have, it’s easier than ever to implement professional tools on your WordPress site.

Presentation Slides »

December 19, 2019 — With the new Gutenberg editor, the possibilities for visually striking and engaging storytelling in WordPress have grown exponentially.

For marketing content creators, journalists, and bloggers, harnessing the power of Gutenberg can improve the effectiveness of your messages, elevate your designs, and save you time!

In this talk, you’ll learn about current marketing trends, how to edit using Gutenberg, and cool blogging and page design hacks using the new editor.

Presentation Slides »

November 11, 2019 — In this talk, I’ll address what it means to have a professional online presence and how you can apply classic marketing tactics to your own career growth. I’ll share practical and easy-to-implement tricks to improve your website content and social media activity to attract new prospects, clients, or headhunters and build your gravitas in an increasingly noisy space.

October 9, 2019 — When we think about UX, we’re often too focused on fonts, colors, and flow to think about microcopy – those small bits of text that guide users through almost every part of a web interface. These words may be tiny, but they can make a significant difference in the usability of your design and even affect your site’s conversion rates.

Key takeaways. In this talk, I will share copywriting and communication tips that will immediately improve your user interface microcopy, such as error messages and interface instructions, so your users experience less frustration and more delight.

Talk attendees will get a quick introduction to branding and communication principles, basic UX principles, and how to evaluate effective copy in website flows. They will also see real examples of before and after situations where simple changes made a big difference and how and where to apply the same changes to their own sites.

January 4, 2019 — (some audio issues in this video)

With the new Gutenberg editor, the possibilities for visually striking and engaging storytelling in WordPress have grown exponentially. For marketing content creators, journalists, and bloggers, harnessing the power of Gutenberg can improve the effectiveness of your messages, elevate your designs, and save you time.
In this talk, you’ll learn about current marketing trends in content design and how to put them into practice on your own site using Gutenberg. You’ll learn blogging and page design tricks that make the most of the new editor and can help your content pop.

How to use Gutenberg
storytelling tips
copywriting tips
publishing and marketing trends

Presentation Slides »

December 28, 2018 — When we think about UX, we’re often so focused on fonts, colors, and flow to think about those small bits of text that guide users through almost every part of a web interface—the microcopy. Gutenberg makes it easier to craft engaging multimedia content and improve the user experience of your site. But what about the less sexy parts of a website like menu labels and buttons, error messages and interface instructions? These words may be tiny but they can make a significant difference in the usability of your design and affect crucial aspects of your site such as its conversion rates.
This presentation offers copywriting and communication tips that will immediately improve your user interface microcopy so your users experience is a more delightful and less frustrating one. The talk will focus on interface copy for end-users and note where elements can be edited with Gutenberg.
Copywriting tips, UX design basics, tips to improve website design

Presentation Slides »

December 28, 2018 — Join us for an open-ended question and answer session with a panel of our speakers and WordCamp Toronto organizers, moderated by Robin Macrae. The one topic we will discuss is adoption strategies for individuals, business and enterprises and other practical issues in the changes brought by Gutenberg.
Come and tell us whether you’re stressed, elated and/or resigned and we’ll do our best to put Gutenberg into perspective for you.

December 10, 2017

October 6, 2017 — Présentement, la vidéo est le médium le plus tendance en marketing. Il s’agit aussi d’un des types de contenu les plus dispendieux à créer. Dans cette présentation, je vais donner cinq exemples rapides de façons efficaces d’ajouter la vidéo à sa stratégie marketing, peu importe son budget.

May 4, 2017 — Video is one of the hottest mediums in marketing today. It can also be one of the most confusing and expensive. From low-cost channels like Facebook Live or Snapchat, to YouTube ads and TV spots, there are many ways you can integrate video into your marketing plan and see immediate results. In this talk, I’ll give an overview of the current video landscape and offer tools to develop a video content plan that works for your audience, objectives, and budget. Whether you’re an independent professional, a non-profit, or a business, find out how video can help you achieve your goals.