June 19, 2017 — Website tracking is an essential part of building a successful internet presence. The tracking tools are often overly complex/confusing and therefore overlooked and ignored. This talk will highlight the basics (and some advanced) topics for tracking a WordPress website and/or WordPress blog. The tools covered will include Google Analytics and Webmaster tools, SEM Rush, and Crazy Egg Heat Maps.

Takeaways:

A basic comfort level of navigating Google Analytics
Ongoing keyword position tracking with SEM Rush
Heat Map Tracking and how to make educated decisions about design changes.

Presentation Slides »

August 17, 2016 — *This is a 15-minute Lightning Talk*

In this fast paced talk we’ll explore the workflow and best practices for team collaboration and project management while using Asana. Keep up with projects, people, processes and so much more… for free!

We’ll explore the hierarchy of organizing items so you can best decide which method fits your own personality and/or group size.

Presentation Slides »

August 17, 2016 — Did you attend PreCamp? Did you leave with a wealth of information but feel like you need a little bit more? You’re in luck! This session will build upon the foundation that was established during PreCamp.

Even if you didn’t make it to PreCamp this year but you consider yourself in the early stages of your WordPress learning curve, this session is perfect for you too.

In particular, we’ll dig deeper into the following:

A Divi Demo – A popular WordPress page builder theme
Selecting specialized plugins based on your specific site requirements. For Example: E-Commerce, Directory Management, and Image/Event Heavy
Healthy website checklist for ongoing growth and success of your site.

Presentation Slides »

September 22, 2015 — This presentation is geared towards individuals looking to start or grow a WordPress design/development company. Topics covered will include:

When and how to hire help
Tools and services that help automate and streamline
Project Management
Time Tracking
How to identify what makes your company unique in a sea of competitors

Takeaways

Should you become an employee, a freelancer, or a business owner?
What tools are vital to the success of the business operations?
Mistakes and mishaps that you should try to avoid

Presentation Slides »