Boomer Sassmann: Website Tracking, Google Analytics, SEM Rush and Crazy Egg Heat Maps

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June 19, 2017

Website tracking is an essential part of building a successful internet presence. The tracking tools are often overly complex/confusing and therefore overlooked and ignored. This talk will highlight the basics (and some advanced) topics for tracking a WordPress website and/or WordPress blog. The tools covered will include Google Analytics and Webmaster tools, SEM Rush, and Crazy Egg Heat Maps.


A basic comfort level of navigating Google Analytics
Ongoing keyword position tracking with SEM Rush
Heat Map Tracking and how to make educated decisions about design changes.

Presentation Slides »

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WordCamp Asheville 2017 32


Boomer Sassmann 4


Google Analytics 57
Heat Maps 1
Website Tracking 1


English 9744

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