Boomer Sassmann: Website Tracking, Google Analytics, SEM Rush and Crazy Egg Heat Maps

Continue the discussion

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Published

June 19, 2017

Website tracking is an essential part of building a successful internet presence. The tracking tools are often overly complex/confusing and therefore overlooked and ignored. This talk will highlight the basics (and some advanced) topics for tracking a WordPress website and/or WordPress blog. The tools covered will include Google Analytics and Webmaster tools, SEM Rush, and Crazy Egg Heat Maps.

Takeaways:

A basic comfort level of navigating Google Analytics
Ongoing keyword position tracking with SEM Rush
Heat Map Tracking and how to make educated decisions about design changes.

Presentation Slides »

Rate this:

Event

WordCamp Asheville 2017 31

Speakers

Boomer Sassmann 4

Tags

Google Analytics 23
Heat Maps 1
Website Tracking 1

Language

English 5396

Download
MP4: Low, Med, High
OGG: Low
Subtitles
Subtitle this video →
%d bloggers like this: