Bridget Willard: You Can’t Charge for Value if You Don’t Understand Your Cost

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Published

December 14, 2018

In the WordPress Community, we talk about value — quite a lot. And that’s awesome. We should charge for our value. The problem comes when we don’t understand our cost — both in financial, physical, and branding terms.

Having spent over ten years in construction accounting, “job costing” is in my vocabulary and the front of my mind. But as a marketer, I also understand that WordPress has a branding problem. In order to elevate our personal brands and the brand of WordPress, it’s important that we go beyond value and take a look at cost.

In this talk, I’ll discuss job costing, sample time tracking, and just how to reverse engineer your pricing to not only meet your expenses, but live the life you want.

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Event

WordCamp Los Angeles 2018 28

Speakers

Bridget Willard 9

Tags

Showing Service Error message 1
value 3

Language

English 7835

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