December 29, 2020 — With the explosive adoption of Smart Speakers, the primary interaction with your content will become auditory instead of visual. On the world wide web, our brand revolves around a URL, logo, tagline, color palette, font, images, etc., but when your audience is no longer engaging with your content through a screen, traditional brand elements become invisible. In a voice first environment, when your audience just asks for what they want, they expect the answer to be returned verbally. In a voice first world, what does your brand look like, (I mean, sound like)? In this talk, I explore the components of a verbal brand, how to prepare for the shift from written content to verbal content, as well as the future of voice technology and how to prepare for it.

November 3, 2020 — With the explosive adoption of Smart Speakers, the primary interaction with your content will become auditory instead of visual. On the world wide web, our brand revolves around a URL, logo, tagline, color palette, font, images, etc., but when your audience is no longer engaging with your content through a screen, traditional brand elements become invisible. In a voice first environment, when your audience just asks for what they want, they expect the answer to be returned verbally. In a voice first world, what does your brand look like, (I mean, sound like)? In this talk, I explore the components of a verbal brand, how to prepare for the shift from written content to verbal content, as well as the future of voice technology and how to prepare for it.

June 18, 2020 — In this talk, I explore the components of a verbal brand, how to prepare for the shift from written content to verbal content, as well as the future of voice technology and how to prepare for it.

April 2, 2020 — With the explosive adoption of Smart Speakers, the primary interaction with your content will become auditory instead of visual. On the world wide web, our brand revolves around a URL, logo, tagline, color palette, font, images, etc., but when your audience is no longer engaging with your content through a screen, traditional brand elements become invisible. When your audience asks out loud for what they want, they expect the answer to be returned verbally. In a voice­-first world, what does your brand look like (I mean, sound like)? In this talk, I explore the components of a verbal brand, how to prepare for the shift from written content to verbal content, as well as the future of voice technology and how to prepare for it.

Presentation Slides »

November 13, 2019 — “With the explosive adoption of Smart Speakers, the primary interaction with your content will become auditory instead of visual. On the world wide web, your brand revolves around a URL, logo, tagline, color palette, font, images, etc., but when your audience is no longer seeing your content, traditional brand elements become invisible.
In a voice first environment, when your audience just asks for what they want, they expect the answer to be returned verbally. In a voice first world, what does your brand look like, (I mean, sound like)?
In this talk, I explore the components of a verbal brand, how to prepare for the shift from written content to verbal content, as well as the future of voice technology and how to prepare for it.”

June 26, 2019 — With the explosive adoption of Smart Speakers, the primary interaction with your content will become auditory instead of visual. On the world wide web, your brand revolves around a URL, logo, tagline, color palette, font, images, etc., but when your audience is no longer seeing your content, traditional brand elements become invisible. In a voice first environment, when your audience just asks for what they want, they expect the answer to be returned verbally. In a voice first world, what does your brand look like, (I mean, sound like)? In this talk, I explore the components of a verbal brand, how to prepare for the shift from written content to verbal content, as well as the future of voice technology and how to prepare for it.