Speakers: Chip Edwards

  • Chip Edwards: What Does your Brand Look Like in a Voice-first World?

    Chip Edwards: What Does your Brand Look Like in a Voice-first World?

    WordCamp Phoenix 2020Speaker: Chip Edwards

    June 18, 2020 — In this talk, I explore the components of a verbal brand, how to prepare for the shift from written content to verbal content, as well as the future of voice technology and how to prepare for it.

  • Chip Edwards - What does your brand look like in a voice­first world?

    Chip Edwards – What does your brand look like in a voice­first world?

    WordCamp Seattle 2019Speaker: Chip Edwards

    April 2, 2020 — With the explosive adoption of Smart Speakers, the primary interaction with your content will become auditory instead of visual. On the world wide web, our brand revolves around a URL, logo, tagline, color palette, font, images, etc., but when your audience is no longer engaging with your content through a screen, traditional brand elements become invisible. When your audience asks out loud for what they want, they expect the answer to be returned verbally. In a voice­-first world, what does your brand look like (I mean, sound like)? In this talk, I explore the components of a verbal brand, how to prepare for the shift from written content to verbal content, as well as the future of voice technology and how to prepare for it.

    Presentation Slides »

  • Chip Edwards: Your Brand in a Voice First World

    Chip Edwards: Your Brand in a Voice First World

    WordCamp Birmingham 2019Speaker: Chip Edwards

    November 13, 2019 — “With the explosive adoption of Smart Speakers, the primary interaction with your content will become auditory instead of visual. On the world wide web, your brand revolves around a URL, logo, tagline, color palette, font, images, etc., but when your audience is no longer seeing your content, traditional brand elements become invisible.
    In a voice first environment, when your audience just asks for what they want, they expect the answer to be returned verbally. In a voice first world, what does your brand look like, (I mean, sound like)?
    In this talk, I explore the components of a verbal brand, how to prepare for the shift from written content to verbal content, as well as the future of voice technology and how to prepare for it.”

  • Chip Edwards: What Does Your Brand Look Like in a Voice First World-

    Chip Edwards: What Does Your Brand Look Like in a Voice First World-

    WordCamp Atlanta 2019Speaker: Chip Edwards

    June 26, 2019 — With the explosive adoption of Smart Speakers, the primary interaction with your content will become auditory instead of visual. On the world wide web, your brand revolves around a URL, logo, tagline, color palette, font, images, etc., but when your audience is no longer seeing your content, traditional brand elements become invisible. In a voice first environment, when your audience just asks for what they want, they expect the answer to be returned verbally. In a voice first world, what does your brand look like, (I mean, sound like)? In this talk, I explore the components of a verbal brand, how to prepare for the shift from written content to verbal content, as well as the future of voice technology and how to prepare for it.