Chip Edwards: What does Your Brand Look Like in a Voice First World?

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Published

November 3, 2020

With the explosive adoption of Smart Speakers, the primary interaction with your content will become auditory instead of visual. On the world wide web, our brand revolves around a URL, logo, tagline, color palette, font, images, etc., but when your audience is no longer engaging with your content through a screen, traditional brand elements become invisible. In a voice first environment, when your audience just asks for what they want, they expect the answer to be returned verbally. In a voice first world, what does your brand look like, (I mean, sound like)? In this talk, I explore the components of a verbal brand, how to prepare for the shift from written content to verbal content, as well as the future of voice technology and how to prepare for it.

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Event

WordCamp Boston 2019 38

Speakers

Chip Edwards 5

Tags

Brands 3
website 116

Language

English 9046

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