February 26, 2018 — By most accounts, marketing automation is the greatest thing since… well, since email marketing. The ability to qualify leads and build demand in a fully automated workflow frees us marketers from the high-pressure requirements of constant writing, email development, and deployment tasks.
It also enables us to more appropriately personalize content and send messages that are both timely and relevant. In this session, Blast, Drip, & Nurture, we define the differences between email blasts, drip emails, and nurture emails and how you can use automated-marketing solution to subjugate these tasks for subscribers.
July 4, 2015 — Automated marketing is a key tool in managing shopping-cart abandonment. This talk steps you though developing and deploying automated drip and nurture campaigns.