Cyndie Shaffstall: Blast, Drip, and Nurture—Automated Marketing to Your Website Visitors

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February 26, 2018

By most accounts, marketing automation is the greatest thing since… well, since email marketing. The ability to qualify leads and build demand in a fully automated workflow frees us marketers from the high-pressure requirements of constant writing, email development, and deployment tasks.

It also enables us to more appropriately personalize content and send messages that are both timely and relevant. In this session, Blast, Drip, & Nurture, we define the differences between email blasts, drip emails, and nurture emails and how you can use automated-marketing solution to subjugate these tasks for subscribers.

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WordCamp Phoenix 2018 25


Cyndie Shaffstall 2


Automated Marketing 1


English 6224

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