July 24, 2026 — In my talk, I’d like to address a growing problem I see regularly: site owners using ChatGPT or Google Translate to translate content, then manually copy-pasting it into their WordPress sites. While this feels free or cheap, it’s actually expensive, error-prone, and produces inconsistent results. I’ll cover five key problems with this approach: – Time cost: Manual copy-paste workflows take hours; the “free” translation is actually expensive – Broken content: LLMs can translate CSS classes, shortcode attributes, or HTML elements, breaking the front-end – Inconsistency: Different sessions, prompts, and tools create mixed styles and formality levels across the same site – Lack of context: Generic AI doesn’t know your audience, brand voice, or terminology – Update nightmare: Finding where to paste updated translations (especially in languages you don’t speak) is nearly impossible The takeaway: use proper multilingual plugins that integrate AI translation correctly. I’ll mention WPML (my company’s product), alongside TranslatePress, MultilingualPress, and Polylang, as established solutions that handle these problems properly. This is educational content about workflow efficiency, not a product pitch. The core message applies regardless of which solution attendees choose.

October 13, 2023 — This Lightning Talk shares how to easily translate your WordPress site using AI translation.

People prefer reading, engaging, and buying in their own language. And you can easily reach them by translating your website.

Doing this used to be expensive and time-consuming but no more! Thanks to automatic translation using AI, it is now fast, affordable, and available to anyone. All you need are the right tools.

September 10, 2023 — A common challenge for organizations, projects, and businesses is attracting more people. On the other hand, reaching a wider audience has never been easier, and translating your website can be a crucial step. People simply prefer reading content and doing business in their native language.

However, without the right tools, it can be both expensive and time-consuming. This is where automatic translation can give you an edge. Today, it is often indistinguishable from human translation. Plus, it’s super quick and affordable.

This is what I’d like to talk about – how to use AI translation to translate your website and find a bigger audience.

This topic is relevant for the WordPress audience because of the language barrier most of us face in the often English-first world. I’d like to show how something that seemed too expensive and complex just a few years ago is today easily achievable.

July 7, 2020 — Learn about writing and managing documentation in the WordPress world. Dario Jazbec Hrvatin shares tools, tips, and thinking from his five years of experience as a professional documentation manager.

May 2, 2019 — Presentation called Using post relationships to build advanced sites by Dario Jazbec Hrvatin.

June 21, 2017 — Dario Jazbec Hrvatin is a documentation manager and usability consultant with OnTheGoSystems, creators of WPML and Toolset plugins. With a web-developing background, he’s been a huge WordPress fan for years, using it for every single project since the very start.

Writing is an integral part of our daily web/WordPress work, even if we don’t realize it. We write emails, messages, blog posts, product announcements, and reply support tickets. But we often forget about how good writing can make all the difference between getting a job, creating a good connection with clients, and writing about our work and products in a good, or more, better way.

This is why I want to share 5 quick writing tips for everyone in the WordPress community. They are not pompous and overblown, but rather, usable, everyday, and simple to implement.

January 11, 2016 — The goal of this talk is to showcase examples of how your theme and plugin development can benefit from performing usability testing. After short introduction on usability testing, we will take a visual look into the user feedback and how you can base your plugin/theme improvements on it.

February 18, 2015 — WordPress itself shows how important usability is. One of the major reasons why WordPress became the industry standard is because it’s so easy to use. It is (relatively) easy to develop with WordPress and it’s easy to run WordPress sites. Sure, there are more ‘powerful’ tools, but are they that friendly to use?

Presentation Slides »