A website should be more than a brochure. It should be able to do something that helps grow your business. What should it accomplish? How can you get more visitors to accomplish that goal? These are the questions you need to answer before you begin to spend a dime, or even your time, on marketing. In this workshop, David Zimmerman, a 12-year web marketing veteran, will run through a couple of examples and show you how to determine what your website can do for your business and how that affects your marketing strategy. Using examples from Philadelphia-area non-profit organizations, you will be able to apply the lessons you learn to market your non-profit better through your website.