August 5, 2017 — This is meant to be a blunt and straight-forward talk on the challenges of entering the WordPress space. This space is not all unicorns and rainbows – at least not anymore. Business and ideas fail in this space just like any other. Panelists should come with pros and cons of being in the WordPress space, and what they would do if WordPress’s dominance in the CMS/etc. space decreases. This is not mean to be a negative subject but a realistic one, and panelists represent different viewpoints (freelancer, small, large businesses, plugin/theme shops).

August 5, 2017 — While this “sales and marketing” panel is intended for small business and agencies, lessons learned can also apply to the freelancer or the developer looking to make a business from plugins. What are the right AND wrong ways? What lessons can our panelists share from personal experience? Simply “raise your rates” isn’t enough detail here so panelists should be prepared so share a few of their tips.

May 14, 2017 — You can offer the most amazing product or service in the world, but if you can’t find hungry consumers, what’s the point?

That’s where a dash of effective marketing can change everything. Marketing isn’t the big, intimidating process you might think.

In this session, we’re serving up marketing morsels that anyone can enjoy. You’ll leave with the recipe for adding marketing to your mix.

Presentation Slides »

October 26, 2014 — Stop plopping text on a page and think about new ways to present content. Create a library of design patterns that you can reuse (portfolios, testimonials, staff directories, and more) and pair them with Custom Post Types, Taxonomies, and the Custom Field Suite. With a bit of prep work, you can create a reusable toolkit for building sites that more functional and purposeful while making your own work more efficient.

Presentation Slides »