September 15, 2019 — You can produce the best content, but if it is created and broadcasted to the wrong audience, it can fail miserably.

The more you know your audience and speak to them with your content the better your chance to succeed.

April 27, 2018 — No one wake up in the morning and says, “Today is a great day for a new WordPRess site.” (Well, other than us…) Most people need and/or want a new website because something is inherently broken. When you learn that the business of WordPress is not about WordPress you will be light years ahead of competition. (Almost) Anyone can build a Website that looks great, but does it work and will it solve the business challenges at hand.

April 27, 2018 — No one wake up in the morning and says, “Today is a great day for a new WordPRess site.” (Well, other than us…) Most people need and/or want a new website because something is inherently broken. When you learn that the business of WordPress is not about WordPress you will be light years ahead of competition. (Almost) Anyone can build a Website that looks great, but does it work and will it solve the business challenges at hand.

October 31, 2016 — Now more than ever good content will not get the job done. Learn the traits of content: The Good, The Bad, The Ugly & The Superb, and make something happen for your site.

August 17, 2016 — We are all competing with not only each other, but will the big boys for attention. Good will never be good enough again, only Superb content will move the needle for your business goals and get you noticed

Presentation Slides »

April 26, 2016 — Content…content…content — that’s all marketing people want to talk about. But, is your content strategy actually helping your business achieve its goals? This session is designed for marketers, WordPress users, and anyone who wants a jump start with their content game.

Presentation Slides »

January 2, 2016 — Content Marketing isn’t new, but now if you don’t have a solid multi-faceted content strategy you will get left behind. In this session, we’ll dive into how you can create a solid content marketing strategy that includes video, podcasting, Ask-Me-Anythings (AMAs) and how to execute your plan with WordPress.

Presentation Slides »

March 1, 2014 — This presentation gives you an overview of creating great content for your site that works with your goals. Be ready to leave the session and implement the simple things that will help your site.

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March 16, 2013 — You will know the subtle differences between what makes a WordPress site function well as related to the specific site goals vs. something that falls very short.

Presentation Slides »

March 12, 2012