Speakers: Holly Cruz

  • Holly Cruz, Jonathan Fashbaugh: How To Grow Your Business With Clients In Niche Professions!

    WordCamp Wilmington 2017Speakers: Holly Cruz, Jonathan Fashbaugh

    October 25, 2017 — Topics to be covered will include:
    – business growth and client acquisition (handling gatekeepers, the benefits of specialization, and how to leverage contracts (or not), and raising your prices).
    – setting goals and expectations for new leads (dispelling marketing myths, and adding SEO to the mix)
    – building a relationship with people who may- on paper at least- be much smarter than you (climb up on the pedestal with that MD!, communication tips, and adding a personal touch to the working relationship)
    – client retention techniques (build a stream of recurring revenue, expanded all-inclusive services, staying small intentionally and avoiding rapid growth, proactivity that can bring in extra cash, and the power of “thank you”s)

    Presentation Slides »