Holly Cruz, Jonathan Fashbaugh: How To Grow Your Business With Clients In Niche Professions!

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October 25, 2017

Topics to be covered will include:
– business growth and client acquisition (handling gatekeepers, the benefits of specialization, and how to leverage contracts (or not), and raising your prices).
– setting goals and expectations for new leads (dispelling marketing myths, and adding SEO to the mix)
– building a relationship with people who may- on paper at least- be much smarter than you (climb up on the pedestal with that MD!, communication tips, and adding a personal touch to the working relationship)
– client retention techniques (build a stream of recurring revenue, expanded all-inclusive services, staying small intentionally and avoiding rapid growth, proactivity that can bring in extra cash, and the power of “thank you”s)

Presentation Slides »

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WordCamp Wilmington 2017 27


Holly Cruz 1
Jonathan Fashbaugh 1


Business 403
communication tips 1
Growth 21


English 9703

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